| Class Notes: Facebook and Bing ( 0 ) | |
Search Engine Optimization. SEO For Facebook from Jay Mock on Vimeo.
Brief History of Relationship between Bing, Yahoo & Now Facebook
Facebook & SEO
Facebook pages, as a community management tool have become very important for a few reasons. In the last part of October 2010 Facebook pages started receiving first page ranking form Google organic listings.
Benefits:
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Pages Get Internal Promotion on Facebook.com
Facebook Page updates will show up on your fans' page feed when they "Like" it -. Page updates are promoted on the right hand "suggestion" column when your friends join them. *( How to get people to like you is discussed below)
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Search Engine Visibility
When it comes to getting visibility off of Facebook: Pages now can be seen by non-Facebook users, and can be crawled by search engines as any other static page would. It's also important to mention that Facebook
Pages can have a "vanity URL"
Here is mine, http://www.facebook.com/commercial.lighting.
Click Here To Claim Yours. This can only be done once and cannot be changed.
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Search On Google for “Discount Ramps” renders a page 3 ranking on a Facebook “Note” & Twitter page.
A Facebook Page is kind of like a blog. It gets updated by you, just like a website would. Use it to make broad product categories (like Commercial Lighting, Sport Lighting, Outdoor Lighting, and Residential Lighting).
1. Facebook pages & notes are now visible to search engines (notes are not visible in business account).
2. Each Facebook page is like a subdomain in functionality.
3. Each page has its own wall.
4. Creates a community mailing list that you can reach out to at any time!
5. Should put up both types of pages.
Two Kinds Of Facebook Accounts
There are two kinds of Facebook accounts you can have: personal and business.
1. A personal account is what you get when you sign on as a regular user, and create a profile for yourself: an individual. A business account is what a personal account can be converted into.
2. A Business Account is limited in the sense that search engines can only view ad placements and Facebook Pages, but nothing else.
How To Create A “Page” (A Facebook Page Is Like A Main Category Page On A Website).
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Join Facebook
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Login to Facebook
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Create a facebook page by typing “create page” in FB search window.
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On the right side under “Official Page” select the brand, product, or organization radio button.
Under page name enter a category main keyword. Example: “Commercial Lighting Fixtures”.
Facebook User Application Levels
1. Business has no website & no blog will have to enter all information manually using simple HTML code:
<a href="http://www.rlldesign.com">RLLD Commercial Lighting Fixtures</a>
End Result: RLLD Commercial Lighting Fixtures
Allowed HTML Tags
http://www.facebook.com/help/?page=817#!/notes_cheatsheet.php
Example Page 1: Link done with HTML
http://www.facebook.com/notes.php?id=184409798251065¬es_tab=app_2347471856#!/notes/jay-mock/tennis-court-lighting/169034489807095
Example 2: Link done with page address:
http://www.facebook.com/notes/jay-mock/tanamatsu-tagawa-japan-tennis-court-lighting-case-study/169323209778223#!/notes/jay-mock/tips-on-buying-commercial-lighting-poles-light-fixtures/168830376494173
2. Business has website with xml or rss but no segmented feed and a blog will have to enter all notes manually along with importing blog feed to facebook notes. Word Press does a good job of segmenting out categories. Example: Each main category has its own rss feed button: http://rlldesign.com/blogs/category/commercial-lighting-fixtures/
3. Do Not Pull A lot of posts in one day, you may get blocked for pulling to many feeds.
4. Business has website with segmented xml or rss feeds and a blog feed.
All website feeds are pulled to Facebook dynamically.
SEO Through The Notes Application
Notes are published under individual “Pages”. Facebook Notes Application is search engine friendly in personal account only.
How to import notes to specific “Pages”
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Go to accounts and select “Manage Pages”
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Then select “Page” to be edited from drop down menu.
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Once on correct “Page” Click the notes tab at top of page.
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Then click the Import a blog link on the left side at bottom of page.
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Enter the URL (web address) of your blog, xml, rss or atomic feed address into the text box, and check the box underneath that states that you agree to our Terms of Use.
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To complete the process, click on "Save Settings."
Once you do this, your previous posts will appear as notes and any new posts or rss/xml feed posts you import will automatically display.
SEO & Sharing On Facebook
Link Your Page to Your Twitter Account
You can now export your Facebook Page updates to Twitter. Click here to enable this feature. One Click Link To Twitter: http://www.facebook.com/help/?page=817#!/twitter/
How To Delete A Page
To delete your Page: Click "Edit Page" underneath the profile picture...
To delete your Page:
1. Click "Edit Page" underneath the profile picture when viewing your Page.
2. Select "Manage Permissions" from the left sidebar.
3. Click "Permanently delete this Page." Please keep in mind that once you delete your Page, there's no way to reinstate it.
*How To Get People To “Like” You
Want To WIN A RLLD Commercial Lighting $100 dollar gift card? Snap a picture of yourself next to a finished lighting project using our fixtures and post picture, with = one paragraph description on our Facebook Page or email to: sales@rlldesign.com, and clicking the “like” button enters you into the contest. Best Picture Wins!
Benefit
You get two bangs for your buck; a picture with my client that can be used as a case study and getting them to “like” your page that will help increase your internal page ranking and in the future Bing search results.
When customers call in ask them to “like” a specific page like commercial lighting fixtures that also enters them into the contest to win a $100.00 gift certificate.
| |
| | | Diversification of Back Links ( 0 ) | |
Google & Link Diversification
Panda Update. The first thing Google/Panda did was to employ live human value raters to study thousands of websites. Machine learning computers are then employed to emulate the human raters. A computer score that becomes satisfactory at predicting how humans scored is then applied by Google/Panda to millions of websites. Googles spider may be digital but it gets its behavior from live humans.
Some rumors are floating around that Panda will not penalize entire site is not true. If a certain percentage of your pages fall below a certain quality level Google will punish the entire website. Correcting a number of these pages might be enough to recover your sites ranking.
Things To Avoid
· Pages that is void of useful, helpful or quality content.
· Make sure unique content is located above the first fold of the page.
· Pages that just have internal links to other pages and no original content. Try adding quality content to offending pages.
· Not delivering a different topic on every page.
· Creating many pages that are recycled using different versions of the same keywords or auto generated content (spinning programs) that produce a high bounce rate.
· A page full of adds
· Too many affiliate links
· Creating pages or sites that are built for search engines, not humans
· Inbound links that are not diversified is the most important of all.
10 Strategies To Diversifying Back Links
1. Article Directories
Top Places to Submit Articles
• Top 50 Article Directory Ignore NF listings
• www.Isnare.com Paid article submission
• www.ArticleBase.com (RLLD Article)
• www.GoArticles.com (RLLD Article)
• www.Tumblr.com (RLLD Page) You can post Video, Pics, Audio, Text.
• www.EzineArticles.com
• www.technorati.com
• www.Hubpages.com
• www.Zimbio.com
Grab the RSS of each article directories for RSS submission.
Review Sites
www.yelp.com (RLLD Page) also create a business ID
www.killerstartups.com (RLLD Review Page)
www.merchantcircle.com (RLLD Listing)
http://site-connect.ne RLLD Listing (gives a lot of back links)
http://www.linkreferral.com/ (RLLD Review Page)
https://www.top20sites.com/sites/add.aspx (RLLD LIsting)
http://www.markosweb.com/ (RLLD Listing) can add 4 inner links
http://webhost-a.com (Rlld Review Page)
http://www.dexknows.com/business_profiles/rlld_commercial_lighting-l827624705
http://www.b4usa.com/rlld-commercial-lighting/
Grab the RSS of each review directories for RSS submission.
Examples:
ArticleBase listing for Commercial Parking Lot Lighting Pole Packages. Click on social media buttons at top of page.
Yellow Pages Share buttons are at top of page on right
3. Social Bookmarking Sites
Top Places to Submit Social Bookmarks
• www.Digg.com
• www.Delicious.com
• www.StumbleUpon.com
• www.foursquare.com
• http://www.buzzle.com/ sign up here to become an author
www.OnlyWire.com semi automates the process. You just need to register all those sites and fill in your username and password.
4. RSS Feeds
Submit your Blog RSS, Web RSS and Article Directories RSS feeds to RSS feed Aggregators listed below. If you have a static html page, you can convert it to RSS format using www.feedage.com
Example: Isnare Rss Feeds for rlld
• Top 50 Places To Submit RSS Feeds
• http://www.feedagg.com/add_feed.php must sign up. RLLD Example RSS Feed
• www.plazoo.com has its own rss reader
• www.icerocket.com
5. Press Release
Write a press release and submit to press release sites. You can leave your full URL or links with your anchor text within your press release.
Top Places To Submit Press Releases
• Top 50 free press release sites
• www.information-online.com (rlld press release) also toggles to rich text format
• www.qualitypressreleaser.com
• http://www.theopenpress.com
• www.pressexposure.com
• http://www.release-news.com/
• http://prsync.com/submit-press-release
Choose the press release that accept anchored link instead of only the URL, to fully explode the power of press release. When your press release gets syndicated and so does your anchored link.
6. Whois & Stats Based Sites
You can submit your site to these stats based / Whois Sites to create a backlink.
Top Places To Submit Whois & Stat Based Sites
• www.websiteshadow.com (rlld backlink)
• www.quantcast.com
• www.thegetpr.net/addurl.html
• www.uptime.netcraft.com
With Website Indexer Tool will mass submit your link, creating a back link, to over 100 different authority sites that are well ranked and liked by search engines. The tool finishes each link by pinging them, alerting Google and other major search engines to their existence.
7. Social Network
Post your links (content such as articles, your blog, etc...) to social network sites.
Top Places To Submit To Social Network
• www.twitter.com
• www.facebook.com (click here for in depth FB info http://vimeo.com/19270818)
• www.MySpace.com
• www.FriendFeed.com
• www.linkedIn.com Building a strong LinkedIn presence requires a lot more than creating an account. Optimizing your presence is not very hard but will take a lot of your time to set up and have your employees participate and get involved.
There are tons of sites like Facebook or twitter, just go to or www.ping.fm to register some or all those account to help you to submit to tons of sites that you register at one setting.
Detailed Linkedin optimization Instructions Below:
Read detail LinkedIn company pages before creating profile and check out this FAQ page
Create a LinkedIn Business Page with company email address like sales@residential-landscape-lighting-design.com which will be confirmed and you must have a personal account already.
Start here when your ready to create your business page.
Get your employees to create a personal LinkedIn profile.
Have employees associate their LinkedIn profiles with your LinkedIn Business Page.
Instruct employees to edit and optimize their profiles by doing the following:
· Click Profile at the top of your home page.
· Click Edit next to your current position.
· Click Change Company and type the full company name.
· Click the correct company name in the dropdown list.
· Click Update.
Have employees Optimize their own LinkedIn account by selecting “Settings” (hover over your profile name in upper right hand of window. Click edit your public profile on next screen click “make my public profile visible to everyone.
Click options labeled “The Headline, Summaries With Specialties, Additional Information/websites insert back link to your site
When new content is posted support your employees to share it with a link to the content via LinkedIn. Post only on LinkedIn not to other sites like facebook and twitter. This content will be shared by all employee contacts as well.
As you link to new content the word will get out and the search engines will start to take notice. When posting new content make certain that the content is useful and helpful enough to be spread virally.-
8. Document Sharing Sites
Submit all pages to the following document sharing site allow you to upload your documents in.pdf,.doc,.ppt format etc...You can leave your link in the description field. (link should point to original page posted on website for that keyword)
Top Places Of Document Sharing Sites
#1 – Scribd – http://www.scribd.com – Click here for RLLD Listing. Scribd.com is the world’s largest social online document sharing, writing and publishing website with more than 60 million readers every month. If you are a webmaster or blog owner it is recommended as it could help to bring more visitors to your website and/or your blog.
#2 – Doc SToc – http://www.docstoc.com – Docstoc is an amazing online document sharing platform where you can publish your documents for free.
Top 29 Document Sharing Sites 29 http://www.listafterlist.com/tabid/57/listid/17132/The+Web/Top+29+Document+sharing+sites+for+back+links.aspx#ixzz1WpA05YJo
Put live links in the document itself so that people who are viewing the document can click through the link while they are reading the document.
9. Power Point Sites
Covert your existing articles to PowerPoint slides and submit each one to the sites listed below and put link in the description field so that you gain a back link.
Top Places to Submit Power Point Sites
SlideShare - http://www.slideshare.com (RLLD Example) – Slideshare is a tool for marketing your website. Here is what you do: you open an account and then submit your presentations or tutorials. I even recommend making a simple presentation from the main points of an article you’ve written. Then, submit the document with proper and relevant links.
SlideBoom – http://www.slideboom.com (RLLD Example) free account allows uploading up to 100 power point type presentations. You can share presentations, audio, video and animations.
SlideRocket – http://www.sliderocket.com Submit your slides free
280Slides – http://280slides.com – Create beautiful presentations, access them from anywhere, and share them with the world.
www.PowerShow.com - View, Upload and Share PowerPoint Presentations
www.AuthorStream.com - Share PowerPoint presentations on the web
For you to receive full potential on articles that you submit to the above power point directory sites make sure you put the link (anchor text if possible) in description field pointing to the page on our site that corresponds to the power point slide.
10. Top 40 Directory Sites, Most Are Free. Only Pay Yahoo.com to be in their directory.
Alexa
PageRank
URL
Comment
Rank
DMOZ
2,004
Static
This free directory is a "must submit" and using thousands of volunteers to run it. The SEO and traffic rewards are incredible.
linkcentre
67,933
Static
Fast approval; Well designed and a good listing.
jayde
42,285
Static
B2B search engine and Popular site. You have a chance of getting on a high PR page but the odds are not good as some categories have over 1000 sites listed. Try to find a category that is not too crowded. Submission link confirmation required.
ldmstudio
49,728
Dynamic
Fast approval. Well categorized with a nice layout.
searchsight
68,275
Static
search engine
turnpike
62,216
Dynamic
A very plain looking website but it has relatively few listings on site. Dynamically created pages are indexed by MSN & Google.
uudir
89,043
Static
Approval very fast, well organized and catetorized. Submission link confirmation required. Offering free and paid submission.
wikidweb
60,890
Static
Very fast; Well categorized and listed alphabetically.You have to do a little extra work to categorize your listing but you can have it listed the way you want(subject to editing); Can't include the words such as we you ours etc in the Description.
2space
50,887
Dynamic
Fast approval. Clear site and Submission link confirmation required(confirmation period within 5 days). Offering free submission.
777media
78,778
Static
Nice design with a good layout. Offering free, reciprocal and paid submission.
aardvark
30,085
Static
South African search engine and web directory. Offering free submission.
businessseek
52,402
Static
slow;(Directory inclusion - 4 months.) but well designed; B2B information directory. Length of the "Description" must be between 149-255 characters. And could not use free email such as hotmail,yahoo etc. free submission Temporarily Disable.
directory-free
97,365
Static
Very fast approval. Well organized.
directorystorm
103,975
Static
Well categorized, Free to submit.
dir-submission
76,773
Static
A clean site and well categorized. Fast approval.
info-listings
66,299
Dynamic
1.very slow; 2.search engine;
NewDesignWorld.com
121,626
Static
Fast approval. well design and categorized. Free and general directory
pegasusdirectory
42,695
Static
Good catalogue, clean and easy to navigate. Fast approval. Offering free, reciprocal and paid listings.
profitchoice
131,656
Dynamic
Sites listed in a big category, free to submit.
Directory Name
Alexa
PageRank
URL
Comment
Rank
search4i
0
Static
very fast. India dir. Reciprocal link recommended.
surfsafely
160,957
Static
Average approval; Family friendly web directory open only to PICS rated sites.
tsection
94,810
Static
Approval slow(Approved within 1 to 2 months. Submission link confirmation required.
webworldindex
73,682
Static
Have a excellent submission system. Submission link confirmation required.
1stw
93,610
Static
Approval very fast, Well designed, clean and uncluttereded.Submission link confirmation required. Free submission.
abc-directory
471,899
Static
New, and offering free submission.
add-page
130,934
Static
new and instantly; free
a-free-directory
129,256
Static
1.average 2.well categorized .
alistsites.
77,396
Static
new,well categorized; free and recip
apexoo
85,730
Dynamic
1.very fast; 2.search engine; 3.A clean categorized , uncluttered.
autumntree
173,233
Static
fast(2 weeks)
bahiacar
113,146
Static
1.fast; 2.nice design and fast interface
best-net-sites
82,451
Static
new, free + recip + paid($1.99 per month )
blue.daffodil
146,383
Dynamic
Fast; Well categorized and a clean site; Info relevant to UK users
Blueclaw
191,259
Static
Well designed. Registration required. Offering free and paid submissions.
busybits
69,154
Static
a clean site(free + reciprocal + paid). The approval rate for free submissions is only 5%.
directoryact
685,980
Dynamic
2 - 4 week site review; Only one category per top level domain is allowed ;Individual pages of a site or sub-domains are not accepted.
directory-link
90,892
Static
1.average 2.listed according Rank.
directoryvault
69,573
Static
Very fast,English language sites only. all reciprocal links will be listed as FEATURED LISTINGS for 6 months for FREE.
| |
| | | Enterprise Solutions ( 0 ) | |
In addition to turnkey web design centered on search engine optimization, SEO411 provides you with all enterprise solutions.
We provide you with everything you need to rise to a position of true power and dominance in your unique vertical marketplace. Our data centers have plenty of room, and even more options, to maintain reliable, productive process flow.
Co-location makes very enterprise solutions possible for even the smallest of local businesses. You do not have to house any hardware in your own office.
You can trust our equipment to provide you with everything you need for affordable web hosting, website development, Internet marketing, and website security. We even develop proprietary content management software engineered with search market dominance foremost in mind.
One of the first things you receive as a SEO411 client is a managed server dedicated to your website and your website alone.
Once you are setup on your own managed server, we maintain your initiatives with daily activity dedicated to the operation of your online marketing initiatives. Enterprise solutions include the hosting, technical support, maintenance, and the daily publication of content on your behalf.
Our client websites are protected by multiple layers of security.
Our data center runs a variety of scanning programs to detect and destroy obtrusive agents such as Trojans, worms, and server crashers. Firewalls protect the integrity of your data and company secrets. Intrusion prevention monitors any attempt to gain unauthorized access to any of our managed servers.
A variety of sophisticated tools and monitoring systems, which we obviously are not going to talk about online, are used to detect and track down spammers and hackers when they are foolish enough to attempt an invasion.
Still another vital aspect of our enterprise solutions is PCI compliance for E-Commerce clients.
Many of the clients with whom we have the longest consulting history are product sales organizations. These companies depend on e-commerce for revenue streams. Because of this, they depend on us to ensure that all credit card information sent to their websites meets with full PCI criteria.
We follow all security protocols called for by card issuing companies and the Payment Card Industry Data Security Standard. We also conduct audits, regular scans, and yearly assessments.
Agreements of 99.99 SLA are standard between SEO411 and all of our many clients.
We keep servers up and running because so many of our clients are transacting 24/7. As we have already noted, many business for whom we work are product sales organizations that ship all over the United States. Some ship worldwide. As a result, they simply cannot afford any downtime because they never know when the next transaction is going to come in over the wire.
That is why SEO411 tells the truth when we say 99.99 SLA. It simply has to be this way because of the absolute necessity that so many of our clients have to maintain a consistent exposure to their target market.
The long-term relationships we have consistently maintained over the years are testimonials to the effectiveness of our enterprise solutions. | |
| | | Google Panda/Farmer Update ( 0 ) | | | | Internet Marketing ( 13 ) | |
In this increasingly competitive society, we are fully aware that clients need more than a single tool of success to succeed. Internet marketing offers us the unique opportunity to create custom packages of market penetration that rely upon one set of tools to accomplish the task.
Our Internet marketing campaigns are both multidimensional and long-term in nature. Careful planning, attentive listening, and ongoing, interactive consultation enable us to represent you intelligently to the world. This solidifies your position in the market place and expands your market base over time.
Unique, ongoing content writing is the foundation of all Internet marketing campaigns.
The articles we publish on your website educate your readers in the true value you offer to people like themselves. Unique content inspires genuine interest within the mind of the reader, and it motivates a dialogue with a strong call to action.
Our copywriters waste no time on ambiguity, nor do they ever hide behind vaguaries. Once we get to know what you do for your marketplace, we plainly spell out the benefits to all that find your site. This gives prospective clients, before they ever call you, a confident assurance that you can deliver value to their doorstep.
Organic Listings through Search Engine Optimization (SEO)
SEO is the backbone of all Internet marketing initiatives by SEO411. Without it, a website cannot maintain its position in the marketplace. Proper utilization of keyword density, along with targeted copywriting that spells out your clear market value, are the forces that drive the momentum of your entire Internet marketing initiative.
Social networking to consolidate and expand your customer base
The first rule of marketing is to protect your existing customer base. The second rule of marketing is to expand that base from within.
Social networking services by SEO411 offers strategically works in tandem with website design. Our purpose is to create a unified presentation of your true face to the world through social media, website design, articles, blogs, and article directory marketing.
Blog writing to diversify and strengthen search marketing results
We believe that a blog is more than a passing thought passed on to readers in a moment of haste. There are almost two dozen types of blogs recognized by Internet marketing companies. These blog categories allow you to publish your values in the form of how-to’s, FAQ’s, profiles, interviews, and much, much more.
Blogs are an integral part of our copywriting services and feature a level of vocabulary that is warm, inviting, and personable to your client base.
Carefully chosen, highly selective, and very wise investments in pay per clicks
While we do not recommend relying on pay per click advertising, we do not deny its value in many cases, either. In competitive situations, helping gaining you the competitive advantage is our primary task at hand. The benefit of working with our Internet marketing team lies in our ability to find you the most relevant search terms specific to your business offerings.
Knowing what to invest in, and when, is much like buying stocks. You need the help of a broker to make the best buying decisions, and to be confident in getting maximum return on investment. | |
| | | Reputation Management ( 5 ) | |
Reputation management services by SEO411 protects you from the inevitable criticism of those who are envious and malicious. We live in a world where certain individuals attempt to make themselves look better by making you look bad. Such tactics have always been common, but they have become increasingly prevalent in this civilization ruled by the Internet.
Online Reputation management uses the truth to overcome any negative statements about you that may appear on the front page of Google and Bing. Forget about the possibility that something negative about you may be based upon a mistake you made. Mistakes do not detract from the core truth of who you are. Mistakes do not diminish one iota the value you deliver to your clients. We are not here to put mistakes on trial and determine guilt or innocence. Rather, we are here to promote your value production to such an extent that the negative reviews are pushed down in the search rankings. In their place, a new vision of the results you produce emerges in the mind of the reader. After this step we recommend that preventative maintenance of your reputation be an ongoing task to prevent future issues.
In its simplest form, online reputation management creates URL domination on the front page. URL domination means that every listing that pertains to your organization points to a URL managed on your behalf by SEO411. This domination is achieved by making a number of strategic moves to counter any negative commentary that may be floating your way in cyberspace.
The most straightforward method of achieving this is to purchase multiple URL’s that reference your company name or something that your company offers. This essentially amounts to a form of brand positioning, with who you are and what you do being placed at the top of the search results every time a key phrase related to your organization, your offerings, or your particular industry is typed into a search engine.
Another tool a reputation management service will use is the strategic application of content. Domain names in and of themselves are empty containers that must be filled with intelligent content that itemizes the results that people can expect from doing business with you. People want to save time, which in turn saves them money, which in turn makes them money.
Clear expression of what you have done and continue to do along all of these three lines is published in the form of feature articles, business blogs, testimonials, and press releases. Each of these media requires the ongoing publication of content to maintain brand positioning. Equally important are the facts that each piece of content communicate to the world. Most slander and criticism you may receive is emotionally charged drivel published in the form of some kind of rant. Compare that to a matter of fact itemization of benefits, and like the old saying goes, your reputation will once more speak for itself.
To ensure that reputation management delivers results according to your expectations, we strictly monitor everything from web traffic to your many URL’s, blogs, social media sites, and any feedback with which readers respond. Proper online reputation management services keep a finger on the pulse of your marketplace, and it sees to it that your position in that marketplace remains in the Alpha position of dominance no matter what smaller beast creeps up your name in a vain attempt to take you down. | |
| | | Search Engine Optimization ( 12 ) | |
Search engine optimization is the heart of what we do for each and every one of our clients.
Our clients benefit from organic listings that maintain consistently high positions in Google and Bing. This is due to the ongoing efforts of copywriting staff that consistently work to develop a robust presentation of content across the board.
Key phrases are carefully researched that pertain directly to what you offer as an organization.
A variety of written tools is then developed around each key phrase that makes an intelligent presentation of facts and values to those who find your site.
Over time, constant writing based on these search engine optimization methods results in a saturation of terms across the spectrum of your value production.
Pages from your site, describing what you do from many points of view, populate the rankings. People begin to see you everywhere, and they will read what they see when they find it.
Such market exposure gives you an intelligent advantage over competitors who take SEO shortcuts.
While some people believe that a few brief pages is all they need to get their point across, our clients soon realize that marketing is more than making a point. It is consistently discussing actions and results in a tangible ways that people can grasp.
With concrete information, people who read the material on your website are more likely to be motivated to trust you and invest in your services.
The reason for that is simple. You are the one company, standing out in the crowd, who explains in plain terms exactly what they can expect for their money.
Search engine optimized content is developed in many forms on your site.
The most important pieces we create for you are articles that explain in detail what prospective clients can expect from working with you. Articles are targeted toward search terms that are researched and determined to bring the greatest possible exposure on a given topic.
By targeting the many key phrases that pertain most to your company offerings, we create the equivalent of a net to bring in as many unique visitors to your website as possible.
This gathering effect is further reinforced by other forms of content that are added to your site on a daily basis.
Blogs are always included in our search engine marketing plans.
Blogs offer a short, condensed presentation of your value in very readable forms that can be varied in length, style, and level of conversational speech. Blogs improve search engine optimization by creating a more robust content offering that gives the search engines—and the mind of the reader—so much more to grab on to.
Article publication services are also a very necessary component of our search engine marketing initiatives.
This drives additional market penetration and creates back links pointing to your site from all over the Web. Reciprocal links are also pursued with other companies, when appropriate, to help generate even more links and to offer you the opportunity for referral partnerships such link sharing creates.
As your relationship with SEO411 grows, systemic application of all of these search engine optimization tools takes your website into an entirely new domain of Internet marketing.
Dialogue, social networking, community management, and client empathy become the very essence of your new revenue streams. | |
| | | SEO Seminars And Class Notes: ( 6 ) | |
Upcoming SEO Training Seminars and Classes: | |
| | | Social Bookmarking ( 0 ) | |
Open Forum After A Few Updates
Share Chicklets
A way to share content rich articles, blogs, pdf documents, power point presentations or other rich media content with other networks like facebook, twitter, linkedin etc.
Add This (best used with internet explorer)
Share This (best used with internet explorer)
Share This For Your Website (generates code for your site)
http://www.residential-landscape-lighting-design.com/outdoor_commercial_lighting.htm
Add To Any For WordPress (example http://rlldesign.com/blogs/ )
http://wordpress.org/extend/plugins/add-to-any/
Top Sharing Sites (you must register with them all)
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Is Naming Your Images Correctly Important?
Google Plus is now open to the public. No sign-up required. Just go to google.com/+ and join the party.
Google has nine new features for Google Plus.
Hangouts - the video chat feature - have come to mobile, currently supporting Android 2.3+ devices, and iOS support is "coming soon." Hangouts also now have an "On Air" feature, which allows any Google Plus user to tune in and watch. Furthermore, Hangouts now offer screensharing, a shared sketchpad, and names for Hangouts. But perhaps the killer app is Google Docs in Hangouts, which will open up the possibility of live collaborative work (especially once Google Apps accounts get access).
3. Finally, the update also adds native search to Google Plus, which turns up Google Plus content as well as stuff from around the Web for easy sharing. This is another avenue for creating traffic and back links.
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| | | Social Media Marketing ( 1 ) | |
Social media marketing is anticipated to become the primary channel of public relations, marketing, and new sales.Investment in this resource is top priority for any organization that wishes to achieve Alpha preeminence in its respective vertical market. By bolstering your company image and creating dialogue with your client base, we help you protect that client base from encroachment by your competitors. Meanwhile, the ongoing community management that allows two-way conversations between your organization and those it serves helps new business through referrals.
SEO411 offers social media marketing with the intent of lead generation through increased public awareness of your value production. Just as your website and blog enumerate your offerings to your client base, so do various social media services offer you increased exposure to your marketplace.SEO411 offers you the complete repertoire of social media services currently proven to generate prosperity for organizations of all types and sizes.
A Facebook account will create an image for you that functions as your public relations platform to clients and new prospects. Image matters here just like it did in the days before the Internet. With Facebook, our social media consultants will generate a face to the world that will put you in the best possible light with those who do business with you. New prospects will be impressed with the presentation, dialogue, and feedback your account generates from friends and fans.
A Linked-In account will showcase the credentials of your executive team. People need to know who they are doing business with, and what qualifies them as the best possible vendor. Linked-In is an invaluable Social Media Marketing tool to this end. Your team’s resumes and accomplishments will be enumerated and updated when appropriate.
A Twitter account will keep your clients informed of your latest activities so they will not miss a step in the transaction cycle. Letting people know when you offer specials, sales, new product launches, and referral incentives is vital to recession proofing your business. Twitter is that one social medial marketing tool that allows for instant communiqués of all of the above.
A social media consultant will be assigned as your personal liaison to your marketplace. As much as companies now know about how vital social media marketing is to their success, few have time to pursue it in-house. SEO411 offers you a personal consultant to manage all social media services for you so that your hands remain free at all times for value production.
Social media management will be ongoing, up-to-date, and pertinent to your marketing campaign. Maintaining your company image and keeping your clients up to date about your service offerings has one and only one goal in mind—lead generation. Unlike many who seek to create a feel-good sensibility, our social media marketing initiative bear down hard on the one thing that matters—revenue generation independent of the problematic vicissitudes of the economy at large.
Our clients can count on results because our social media consultants listen to them and express the most important things that clearly communicate a superior level of value that is sure to attract new clients and produce new sales. | |
| | | Social Sharing ( 1 ) | |
Update On Social Sharing & Retargeting Search Results
Here is the Stats For ShareThis. You have to be logged in
http://sharethis.com/mystream#toi
Link Diversity Using Review Sites
Copy and paste this into your browsers url window
http://www.google.com/search?sourceid=navclient&ie=UTF- 8&rlz=1T4GUEA_enUS439US439&q=rlld+commercial+lighting
Local Submission: Claim your site at each one. Yellow Bot, yellow pages etc. and city search
*notice that CBS local is pulling review from City Search & yelp (one example of the viral nature of social sharing)
Examples Of The Viral Nature Of Social Sharing
Google Blog Is Viral
Blog is being pulled to different sources. Sign Up For hellotxt: http://hellotxt.com/equipment
Website Data Information Sites Are Viral
These types of websites pull vertical social media data. (Site below pulls rlld’s twitter feed)
http://worth.im/www.rlldesign.com
Feed Aggregator Sites Are Also Viral
Feed: Commercial Lighting Fixtures & Photometric Outdoor Light Design Blog Yelp Is Viral & Syndicated (Registration Is Required)
http://events.houston.cbslocal.com/sp?aff=1110&skin=100&siteId=263460
Search On Yahoo For “Houston rlld commercial lighting.
http://search.yahoo.com/search;_ylt=AgwiqMkJ.2dPJP6WZwXF83ievZx4?p=hou ston+rlld+commercial+lighting&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701
Dexknows Review Site:
http://www.dexknows.com/business_profiles/rlld_commercial_lighting- l827624705
Review of residential landscape lighting being pulled from killerstartups.com
http://www.merchantcircle.com/business/Residential.Landscape.Lighting.Design. 713-863-7699/review/list
Upload your pictures to Yelp 4th listing is residential lighting design.
Update On Social Sharing & Retargeting Search Results
Retargeting Search Results
With good search statistics and knowing then the search term someone used to get to your website, you can then target them in various ways you believe reflect that search interest This kind of tracking gives you a better idea of the value of certain search terms, so you can change your SEO approach to suit.
Example 1: Look at the statistics for Residential Landscape Lighting & Design and the 12th listing is outdoor lighted christmas trees is number 6 in the SERPs. Page needs to be adjusted to match the search term. This term also ranks on the same page outdoor lighted christmas decorations ranks number 3 in google. How can the page be improved?
Example 2: landscape lighting design ranks number 2 on google how can this page be improved?
Example 3: Do a Google search of your site, type this in to google search window “christmas light sculptures site:www.residential-landscape-lighting-design.com” The results is what google believes are the most important pages on your site for a particular keyword.
Example 4: Do a search for “cove lightingt residential” do site search
“cove lighting residential” site:www.residential-landscape-lighting-design.com” Click on images on left navbar.
Example 5: Do a search for commercial street lights http://www.residential-landscape- lighting-design.com/commercial-street-lights.htm
On the left navigation on the search results click on the left navigation bar on the word images. This will give you all the related images that exist on your site for the keyword “Christmas light sculptures”. Pick the most descriptive image that fits the content.
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| | | Website Design ( 0 ) | |
SEO411’s high impact website design results in deep market penetration. Our goal is to create consistent, long-term lead generation for every client.
Our websites are aesthetically balanced and speak to the beauty of simplicity without busy overkill. The power of our approach, and the key to the success that we create for you, is the rigorous SEO initiatives our staff undertake on a daily basis.
Our core values mandate that what we build for you must be seen by your clients to be useful to you. We see little point in creating a website that no one ever sees.
We avoid wasting time on abstract theory, constant talk, and hypotheticals that waste time and energy.
If a tree falls in the woods, it has nothing to do with making you money. We avoid going down such nonsense roads in our negotiations.
Instead, we take the initiative in strategizing website designs that put you in the Alpha position of market dominance.
Copywriters are trained to speak on your behalf through articles and blogs that showcase the unique value production that characterizes your particular organization. We want your clients to feel familiar with you before they actually contact you. We want them to feel they know you well enough already that they won’t bother to call your competitors.
The importance of copywriting in our search marketing website design cannot be overemphasized.
Copywriting drives organic listings in search engine rankings that consistently put your website above that of your competitors. This establishes a long-term, consistent level of exposure that ongoing website management will maintain on your behalf.
Our copywriters are trained to promote tangibles. Generalities, clichés, and vagaries are rejected in favor of the clear, the simple, and the concrete.
Your clients need to be able to visualize the benefits of what you will do for them when they read the articles and blogs on your site. There is no point in hiding behind doublespeak or pompous language when the facts of value production and return on investment make a far more powerful statement on your behalf. The truth helps, the truth works, and the truth makes money in the long run.
Results are directly proportional to partnership, and expectations should be set for the long term.
Anyone who may have sold you website design as an instant money bag has probably, unfortunately, already taken your money. SEO411 makes no such ostentatious claims. Our professionals commit themselves to long term plans with great rewards at the end of the tunnel. As we labor, we do not cease to come up with strategies that can be executed on behalf of improving your revenue stream along the way.
We are candid about the hard work that is involved in making you money.
We neither rely upon the economy, nor do we cower down before its threats. Website design is an essential in this civilization no matter what flips the economy makes. With SEO411 as your consulting partner in business development, you can be confident that your organization will not flip, but instead will steadily grow through careful, deliberate, and systematic cultivation of your success. | |
| | | Website Development ( 0 ) | |
Every website development project is defined by customization to personal client need foremost in mind.
Sites are balanced and attractive, with a visual appeal that reinforces the value production that characterizes the nature of true business. These sites are also highly functional. Advanced internet marketing techniques, combined with the best in copywriting and web editing services, make your site easy for potential clients to find.
We consider it pointless to build websites that rival cinema if no one can find with pertinent search terms that matter to your business. Our website development gives you something far more valuable—concentrated, strategic search engine optimization methods to consistently generate qualified leads for your sales team.
This returns your investment in us, and it increases your profits with surplus revenues. We make no bones about this being a process. Nothing that good happens overnight. But for those who value commitment in consulting relationships, who are in those relationships for the long haul, good returns are sure to follow.
We never cease to emphasize how truly important the SEO aspect of web development truly is.
We hold ourselves to a very high standard that insists on keeping you high in the rankings. Our founding principle has always been websites have to be found first before they can be seen, and they must be seen before they can be admired.
With strategically targeted articles, blogs, and ongoing website development, we position you higher than your competitors in the search engine rankings.
We do this by telling the plain truth in a way that educates your clients in the nature of your services. We enumerate in plain English the tangible values people can expect to receive by doing business with you. We also help them see a return on their money at the end of the investment tunnel.
We do not write feel good material that says nothing when you read it, nor do we use glittering generalities like those used by other website development groups.
People already know you have “excellent customer service” and “quality” to offer.
It is so much better just to spell out the facts. Just tell people what they get, and how much money they can either save or make, if they make an investment in you. This gives you tremendous credibility in the eyes of the public when juxtaposed against the facades of those who avoid deliberately avoid speaking the substantial.
Time invested in your website development relationship is directly proportional to the payoff you receive.
Perhaps someone told you that a new site will brings buckets of money in the first 30 days. Then they took your money and you never saw it again.
We don’t do that. We are forthright about the amount of time and labor we anticipate will be required to generate the results you expect.
Our professionals commit themselves to a plan, and then they execute that plan with neither a fear of the economy holding them back, nor a cushion of economy holding them up. Variables come and go. Consistent partnership and community management never ceases to pay off. | |
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