Search Engine Optimization. SEO For Facebook from Jay Mock on Vimeo.

 Brief History of Relationship between Bing, Yahoo & Now Facebook

Facebook & SEO

Facebook pages, as a community management tool have become very important for a few reasons. In the last part of October 2010 Facebook pages started receiving first page ranking form Google organic listings.

Benefits:

1. Pages Get Internal Promotion on Facebook.com
   Facebook Page updates will show up on your fans' page feed when they "Like" it -. Page updates are promoted on the right hand "suggestion" column when your friends join them. *( How to get people to like you is discussed below)
2. Search Engine Visibility
   When it comes to getting visibility off of Facebook: Pages now can be seen by non-Facebook users, and can be crawled by search engines as any other static page would. It's also important to mention that Facebook
   Pages can have a "vanity URL"
   Here is mine, http://www.facebook.com/commercial.lighting.
   Click Here To Claim Yours. This can only be done once and cannot be changed.
3. Search On Google for “Discount Ramps” renders a page 3 ranking on a Facebook “Note” & Twitter page.

A Facebook Page is kind of like a blog. It gets updated by you, just like a website would. Use it to make broad product categories (like Commercial Lighting, Sport Lighting, Outdoor Lighting, and Residential Lighting).

1.    Facebook pages & notes are now visible to search engines (notes are not visible in business account).

2.    Each Facebook page is like a subdomain in functionality.

3.    Each page has its own wall.

4.    Creates a community mailing list that you can reach out to at any time!

5.    Should put up both types of pages.

Two Kinds Of Facebook Accounts

There are two kinds of Facebook accounts you can have: personal and business.

1. A personal account is what you get when you sign on as a regular user, and create a profile for yourself: an individual. A business account is what a personal account can be converted into.

2. A Business Account is limited in the sense that search engines can only view ad placements and Facebook Pages, but nothing else.

How To Create A “Page” (A Facebook Page Is Like A Main Category Page On A Website).

1. Join Facebook
2. Login to Facebook
3. Create a facebook page by typing “create page” in FB search window.
4. On the right side under “Official Page” select the brand, product, or organization radio button.

Under page name enter a category main keyword. Example: “Commercial Lighting Fixtures”.

Facebook User Application Levels

1. Business has no website & no blog will have to enter all information manually using simple HTML code:

<a href="http://www.rlldesign.com">RLLD Commercial Lighting Fixtures</a>

End Result: RLLD Commercial Lighting Fixtures

Allowed HTML Tags

http://www.facebook.com/help/?page=817#!/notes_cheatsheet.php

Example Page 1: Link done with HTML

http://www.facebook.com/notes.php?id=184409798251065&notes_tab=app_2347471856#!/notes/jay-mock/tennis-court-lighting/169034489807095

Example 2: Link done with page address:
http://www.facebook.com/notes/jay-mock/tanamatsu-tagawa-japan-tennis-court-lighting-case-study/169323209778223#!/notes/jay-mock/tips-on-buying-commercial-lighting-poles-light-fixtures/168830376494173

2. Business has website with xml or rss but no segmented feed and a blog will have to enter all notes manually along with importing blog feed to facebook notes. Word Press does a good job of segmenting out categories. Example: Each main category has its own rss feed button: http://rlldesign.com/blogs/category/commercial-lighting-fixtures/

3. Do Not Pull A lot of posts in one day, you may get blocked for pulling to many feeds.

4. Business has website with segmented xml or rss feeds and a blog feed.

All website feeds are pulled to Facebook dynamically.

SEO Through The Notes Application

Notes are published under individual “Pages”. Facebook Notes Application is search engine friendly in personal account only.

How to import notes to specific “Pages”

1. Go to accounts and select “Manage Pages”
2. Then select “Page” to be edited from drop down menu.
3. Once on correct “Page” Click the notes tab at top of page.
4. Then click the Import a blog link on the left side at bottom of page.
5. Enter the URL (web address) of your blog, xml, rss or atomic feed address into the text box, and check the box underneath that states that you agree to our Terms of Use.
6. To complete the process, click on "Save Settings."

Once you do this, your previous posts will appear as notes and any new posts or rss/xml feed posts you import will automatically display.

SEO & Sharing On Facebook

Link Your Page to Your Twitter Account

You can now export your Facebook Page updates to Twitter. Click here to enable this feature. One Click Link To Twitter: http://www.facebook.com/help/?page=817#!/twitter/

How To Delete A Page
To delete your Page: Click "Edit Page" underneath the profile picture...

To delete your Page:

1.    Click "Edit Page" underneath the profile picture when viewing your Page.

2.    Select "Manage Permissions" from the left sidebar.

3.    Click "Permanently delete this Page." Please keep in mind that once you delete your Page, there's no way to reinstate it.

*How To Get People To “Like” You
Want To WIN A RLLD Commercial Lighting $100 dollar gift card? Snap a picture of yourself next to a finished lighting project using our fixtures and post picture, with = one paragraph description on our Facebook Page or email to:  sales@rlldesign.com, and clicking the “like” button enters you into the contest. Best Picture Wins!

Benefit
You get two bangs for your buck; a picture with my client that can be used as a case study and getting them to “like” your page that will help increase your internal page ranking and in the future Bing search results.

When customers call in ask them to “like” a specific page like commercial lighting fixtures that also enters them into the contest to win a $100.00 gift certificate.