Holistic Approach to SEO

University of Houston Small Business Development Center: Internet Marketing Clinic, 2/22/12

I.  Brief History of Search Engine Optimization (SEO)
In the early days of the internet a website only needed content to be found on the internet. The more content the website had the better and search engine rankings were often based on keywords that sometimes were repeated redundantly in order to achieve higher rankings in the search results. When Google emerged as the lead search engine, they recognized how search engines were being ‘gamed’ to achieve higher rankings. Google then began to establish criteria for websites they felt best represented the search results given to the end user.

So…..How do we put together a website in 2012?
 
Let’s look at it like a “The 3 Legged Stool”:

II. Articles
a) What makes a good article?
b) Present day criteria search engines may be looking for

III. Links
a) How to create an effective link building strategy
b) How links are critical in search engine rankings
c) How to build a proper link
d) Link bait
e) http://www.soloseo.com/tools/linkSearch.html?keyword=art

IV. Social Media and Social Sharing
a) What are they?
b) Local search
c) Shareaholic
d) Websites: yelp, myspace, tumbler, twitter, facebook, reddit