There are many ways to advertise a website and one of those is by pay per click internet marketing. Anyone who has ever surfed the web looking for a subject or item has more than likely seen this type of advertising in the form of banners and pop ups. The aim with this type of promotion is to get the customer connected to the link so that they will be directed to the website of the company featured within the banner or ad. This is one of the many ways enlisted by companies like Google AdSense that drive traffic to their customer’s websites.
This type of advertisement usually involves the help of affiliate websites. The web company will list an ad or banner. They are paid for each person who actually uses the link to go to the featured site. This is the definition of pay per click internet marketing.
In the past, a pitfall with this type of advertising model was that unscrupulous website owners would employ a variety of methods to run the amount of hits up. This is so they would get paid more, even though they were not directing any traffic to the website that was being featured. However, this marketing tool has changed tremendously as the programs have been developed to ensure that this type of behavior does not take place.
This medium of advertisement is also seen on search engines. Usually, on a search engine such as Yahoo, there will be a few results listed at the top or side of the page. They will usually be labeled as paid advertisements. The aim is to direct the user’s attention away from the top results and have them use the paid links instead. This is just another way to implement pay per click internet marketing.
The cost for this type of advertising usually is based on one of two methods: flat rate and bid rate. The flat rate model simply allows for one set fee to be paid each time a potential client uses this portal to find the website. The website then knows exactly what each entrance of a user will cost them. Of course it goes without saying that the more traffic the website enjoys, the higher their pay per click internet marketing bill will be from the publisher, often times a search engine optimization firm.
The bid rate model involves the key word that is being searched. The agent that is doing the advertising enters into a contract that allows them to bid against other advertising networks. The end result is that the company that is opting for pay per click services will be billed for the amount that was given by the winner of the auction. The winners of these auctions are usually highly successful SEO agents and consultants. They have a proven track record of success.
Basically, pay per click internet marketing is yet another tool that search engine optimization professionals use to drive traffic to the websites for their clients. It is used in conjunction with other marketing tools to gain recognition within the browser.
