Everyone has known someone who takes risks and cuts corners and that is what a black hat SEO does. It is a lazy way to promote a business as being a search engine optimization service when in actuality the service they are providing is immoral and unethical. They will eventually lead their customers into the abyss of the internet because they will be banned from being indexed by the more popular search engines.
Creating pages that the business does not know is there, using white text to log in extra key words or using the key words three times in each sentence are all things that can end up getting a business’s website banned from the likes of Google or Bing. These are some of the tactics that a black hat SEO service will do to get fast results. In the short term it looks like they delivered on what they promised but over the long term, the end result could be disastrous.
Building a great website with usable and fresh content takes a lot of time and constant maintenance. The truth is there is no way to quickly get the top slot on the front page of a search engine. It requires the right knowledge and the right company monitoring the site to make sure that everyone within the website is within the perimeters of regulations and rules that Google and others demand that companies adhere to at all times.
The old saying about if it seems too good to be true it probably is, definitely rings true for these rule bending companies.