The Internet marketing specialist is increasingly becoming a vital part of companies’ strategies to hold and expand their share of the marketplace.
Displaying a dazzling array of Internet-specific skills, these personnel develop and refine the digital presence of companies, corporations and organizations, ensuring the continued commercial viability of their business clients. Search engine optimization, blog creation, social media site enhancement and articles for digital publication are just a few of the many services that can be provided to clients. Possessing other strategic skill sets such as developing performance metrics, creation of Internet ads, establishing linkage to popular high quality sites and developing high quality content for diverse delivery platforms, these highly-trained specialists are a major asset to any company or organization.
Whether on staff , or employed on a contract basis, the online marketing professional may take many actions to improve a site’s performance, ranging from search engine optimization to modifying the site’s content to rebuilding the site entirely. All of these actions can increase a site’s usage, thus ultimately increasing revenue.
It is expected that spending for Internet marketing will surpass $10 billion in the United States by the year 2013, an increase of approximately $8.5 billion since 2005. This projection ensures the critical need for highly-trained personnel to keep a client’s online visibility current and responsive to both emerging business trends and technological developments. By developing content that is unique and of the highest relevance to users of the client’s products or services, an Internet marketing specialist serves as insurance against the client facing the potentially crippling consequences of losing market share — local or global — due to a poor online presence.