A search engine optimization consultant can be a very important person to the website development for a retailer or business. This is a writer who can try to maximize the traffic directed towards this commercial establishment by writing pieces with specific guidelines to follow.
A search engine optimization consultant could be an employee or an independent contractor. They may work for a third party company who provides middleman services for the commercial business, or they could work directly for the party for whom the articles are directed. This writer generally produces short pieces that help lead search engines to ranking that particular website higher than other websites.
The search engine optimization consultant has a series of guidelines that they must follow in order to write a piece that will fulfill the requirements of the algorithm for recognizing the site. The article must be coherent and an engaging piece of work. One of the main concerns regarding the algorithm has to do with what is called the “saturation” of the keywords. This has to do with the overall percentage of the piece that is made up by the keywords. This person needs to write the articles with a certain word count, and the keywords need to be used a certain amount of times within that framework. Using them too often or not often enough can leave them without the proper saturation, which can keep the article from being useful for web ranking. This is certainly something the search engine optimization consultant wants to avoid and will take particular care in making sure the work fits within all the guidelines.