Some business owners mistakenly think that putting a website together will automatically cause a business to boom. It’s true that a website can put you on the map, but if you’re the only one with the map, it won’t amount to much. Using SEO to boost your website’s google search ranking is like giving someone the map and telling them how to get to the “X” that marks the spot…including those that were looking for the map to start with and those that never knew they needed it until just now when they saw your name in Google’s ranked search results.
SEO strategy exists to solve a problem…specifically your Google search ranking problem. It is more than just adding in a few tags, choosing a few random keywords, and creating blog posts. The devil is in the details. It is the overall effect of an effectively run SEO campaign that can make Google sit up and take notice of your website and all of the pages on it.
Before we go any further, let’s see where you stand. Google the name of your business or the type of service you provide and what city you are located (ie. Tax attorney, Houston). Now, look at the first page of results that Google provided. Is your business’s name the first entry? No, well does it appear anywhere on the page? Chances are you might be a little harder to find than you thought.
Now Google SEO411 and tell me what you see. Every one of Google’s search results directs you to our website. Every single one.
With this illustration of what a well-run SEO campaign can do, let’s get to work.