Our services center on search engine optimization..

This means you benefit from organic listings that keep you in high positions in Google and Bing.  This is thanks to copywriters that develop a robust presentation of content across the board.

The key phrases that are used directly pertain to your business offerings.

These phrases are then used to develop content that makes an intelligent presentation of the facts that motivates a buying decision on behalf of those who read the material.

As time goes on, consistent search engine optimization writing methods create a saturation of links that all point back to your site.

Page after page pops up–all talking about you.  People see you all over the Internet.  After a while, they feel like they know you.

This gives you a powerful competitive advantage.

While some people may think a few short pages is all they need to get their point across, our clients soon find out that marketing is more than making a point.  It is the continual revisiting of actions and results that customers can count on regardless of what back flips the economy is turning.

Concrete information, as opposed to glittering generalities, lets people who read the material on your website feel secure when they invest in your services.

This is because you stand alone, above the crowd, telling everything like it is in plain language devoid of ambiguity and doublespeak.

Many types of search engine optimized content are deployed.

The most essential works are articles that detail what prospective clients can expect from you.  Articles are written around search terms that are researched and determined to bring you the greatest level of web traffic.

Blogs are also used in search engine marketing.

Blogs offer short, condensed summaries of article content that can be varied in style and more conversational in nature.  They also play a significant role in the very important internal link structure of your website.

Article publication services are yet another important aspect of engine marketing initiatives.

This creates more market penetration and generates back links that point to your site from all over the Web.  Reciprocal links are also exchanged with other companies,

As your relationship with Vertical Web grows, our systemic application of search engine optimization techniques takes your website into an entirely new domain of Internet marketing.

Dialogue, social media, community management, and client understanding become the core of your new source of revenue.

Beth Guide

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship, the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

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