Jul 06

Internet Marketing Clinic Houston Ep 109 – 6 Tips to Better Google Rankings

By Beth GuideIn SEO411 Podcast/  1 Comment

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In this episode, we take a look at the importance of six  specific items that will make or break your Google rankings:

  1. Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking website on any meaningful terms. We explained why quality content helps and used the example of our Chamber of Commerce podcast we did that helped explain how Chambers affects local SEO. 
  2. Cultivating Backlinks – If you create great content a good solid natural link profile should occur. We also talk through the buying of links and why this should not really be needed if you create really good content that makes people want to link to it. 
  3. Keyword Spamming – The natural inclination is to spam keywords and overuse them or forget to use them all together, there seems to be a hard time finding a happy medium. We talk through how you should approach the use of keywords on a page and what the proper keyword ratios might be.
  4. Search Engine Friendly Web Design – We talk though standard web design issues we see. How to properly construct navigation and why search engine friendly transcends a title tag, meta description and alt image tags. We also talk about why SEO should be planned first and not bolted on to a website after the fact. 
  5. Quality Links – What are they and why they are important 
  6. Page Speed – Why is page speed now more important than ever and why it transcends the end-user and cell phones. 

 

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Jun 29

Internet Marketing Clinic Ep 108: Making LinkedIn Work For Your Business

By Beth GuideIn SEO411 Podcast/  No Comments

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In today’s episode, we talk about all the things you need to do to make LinkedIn work for your business.

  • Included is a discussion of how to set up your LinkedIn Profile
  • How to manage your business LinkedIn Page
  • Good LinkedIn Etiquette
  • The value of LinkedIn
  • Creating B2B leads
  • How LinkedIn can be a vital part of the Pandemic Pivot

Video

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Jun 22

Internet Marketing Clinic Ep 107: 27 Common SEO Mistakes

By Beth GuideIn SEO411 Podcast/  3 Comments

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Today’s episode covers a wide variety of topics all of which are common SEO mistakes business owners make.

Topics include

  • Not properly securing your website and using https
  • Not using Title Tags and Meta Descriptions properly
  • Duplication of content and title tags
  • Not adding proper Anchor text though the site and not setting up a proper site hierarchy
  • Not have good navigation the crawler can crawl
  • Ignoring AMP. (although some are now fussing it doesn’t need to be there)
  • Understanding the site performance issues
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Jun 15

Internet Marketing Clinic Episode 106: Blogging For Authority

By Beth GuideIn SEO411 Podcast, Videos/  3 Comments

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The importance of authority has been growing. Because of the May 2020 Core update, authority is back in the spotlight. Blogging is now more important than ever. What are you doing to bring value to the internet at large? We emphasized why to add a blog, how to blog, and what to do push the blog forward. We emphasized identifying items that bring values to the end-user and how to create verticles within your business that allow you to grow your business. Remember to set up your author box on your WordPress blog so that Google understands your an expert

Video

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Jun 14

Episode 105: Internet Marketing Clinic Tips for Internet Marketing Success

By Beth GuideIn SEO411 Podcast, Videos/  No Comments

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In this episode, we take a look at the 4 items that help build internet success. We cover the need for onsite content and building authority for your site and for your brand. We also look at Social media and the proper use of social media to build up the reputation of your website and the brand. Our topic covered various small business types and owners. This is a great place to start if you are new to internet marketing or not sure what you really need.

Video

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Jun 08

Episode 104: How a Chamber of Commerce Membership Helps Local SEO

By Beth GuideIn SEO411 Podcast, Uncategorized/  No Comments

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In today’s episode, our topic covers the use of a chamber of commerce membership and how it will impact your local search success. We cover how to find and identify a good chamber of commerce that will help a website. We discuss website authority. And, we also discuss which ones you should join based on where your business is located and what it is you hope to achieve. We also recommend https://www.hwcoc.org and https://www.houstonnwchamber.org as good chambers if you are based in the Houston area.

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Jun 07

Internet Marketing Clinic – Holistic SEO for 2020

By Beth GuideIn SEO411 Podcast, Videos/  No Comments

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This is a great overview of what is needed for success in 2020. In this episode, we talk about building authority through your blog and your behavior. Google is looking for experts and in order to be an expert, you need to blog and build an audience. You need to do things like Facebook lives so that that people can learn to follow you. We also talk about the cannibalization of the first page of Google and what you have to do to compete when they are taking up that much of the real estate. These are the things marketing a website must overcome. This talk was done in conjunction with Lone Star Cyfair

Video 

 

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Jun 07

Internet Marketing Clinic – How To Write Content For A Website For Google And SEO

By Beth GuideIn SEO411 Podcast, Videos/  3 Comments

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In Episode 102, the Internet Marketing Clinic takes a look at how best to create content for Google. We look at a myriad of different considerations from how to pick the keywords to how to structure the page. And then how to code the right information into the page to make it more attractive to Google. Please leave us any questions you may have in the comment section and we will answer them for you.

 

Video

 

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Jun 06

Internet Marketing Clinic Ep 101

By Beth GuideIn SEO411 Podcast, Videos/  No Comments

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In this episode, we explore how to make sure your website is in tip-top shape and how to work towards converting a user into a buyer or a warm lead for a business.

We reviewed errors, from spelling to layout to descriptions.
We critique the words and how that impacts our end user
We discuss ways to better reach out to the end-user
We talked about also how come up with ideas on how to create a basic lead generation tool
We also included a roundtable with participants who had questions and how to add ideas of what we need to do.

Video of Class

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