SEO411 Internet Marketing Clinic https://www.seo411.com/categories/podcast Podcast by Beth Guide Sat, 20 Feb 2021 20:28:30 +0000 en hourly 1 https://wordpress.org/?v=5.4.4 https://www.seo411.com/wp-content/uploads/2015/12/cropped-SEO-Fac1-32x32.jpg SEO411 Internet Marketing Clinic https://www.seo411.com/categories/podcast 32 32 In Episode 102, the Internet Marketing Clinic takes a look at how best to create content for Google. We look at a myraid of different considerations from how to pick the keywords to how to structure the page. And then how to code the right information into the page to make it more attractive to Google. Beth Guide clean episodic Beth Guide beth@seo411.com beth@seo411.com (Beth Guide) All rights reserved Podcast by Beth Guide SEO411 Internet Marketing Clinic https://i1.sndcdn.com/avatars-aYhzrH0MYZtd0DxP-jFpj0A-original.jpg https://www.seo411.com/internet-marketing-clinic-houston/internet-marketing-clinic-podcast TV-G Houston, Texas Weekly SEO Content Strategy : Dissecting the Process https://www.seo411.com/seo-content-strategy-dissecting-the-process.html?utm_source=rss&utm_medium=rss&utm_campaign=seo-content-strategy-dissecting-the-process https://www.seo411.com/seo-content-strategy-dissecting-the-process.html#respond Mon, 22 Feb 2021 16:23:54 +0000 https://www.seo411.com/?p=83652 https://www.seo411.com/seo-content-strategy-dissecting-the-process.html/feed 0 In last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got me thinking about ...
What I have noticed though the years is that business owners struggle with the concept of content. The constant pushback is I don't know what to write about. And although I can say check your email and use that the reality is there is a way larger process involved. The problem is that if you're interested in   having a ranking website, this has to be handled.

In this class we go though that process and thought process of having a successful SEO content strategy.
Know What Your Business Does
For starters, I challenge each of your to do an elevator speech. Many do it and people have no idea what they do. Practice that because at the end of the day the perfect elevator speech can give you great guidance on meeting your SEO goals. For SEO411 my elevator speech says we cover SEO (duh) Web Design and Web Hosting. Everything I do revolves around one of those three components. So I just know that is what I need to do with each and ever piece of content I create. Just the simple inclusion of this sentence gave me three top teir keywords that I was able to link to a relevant page. 
Know Who Your Target Audience Is
Once we know what we do...and you would be surprised how many people cannot articulate what they do, the next step is to identify who you are writing for. In other words, who is your clients. Are you reaching out to them properly. Do you understand who they are. The more in touch with your client you are, the more relevant your search placement will be. If done properly it does create a stream of leads for your business.  So make sure you know who your customer is and how to develop content for them. Don't overshoot your target, but also don't undersell your self either.
Know Who Your Competitors Are
Knowing who your competitors are is essential for success. What I often see small business owners not accurately identifying small business. Once I understand who my competitor is, I can utilize them to help me define the key terms I need to rank on. It's a very cost effective way of getting some market research for free or relatively low cost. 
Identify Keywords that Embrace Services You Offer with Your SEO Content Strategy
Once you understand the keywords, its is imperative to understand how to formulate content that embraces those terms yet addresses what your client needs. So we used a few examples in this class. You have learn to put yourself on the other side of the screen and use the terms your clients will use. You also need to learn to understand the question your clients ask that may lead to a warm lead.  This is often very difficult for business owners to step outside of themselves and see how end users see the. Once you master this, it helps you build a long term sustainable sales funnel. Understand the problems you solve for your clients. Meet people where they are. 
Know the Keywords Your End Users Use
One major mistake small business owners often do is not knowing the right words the end user uses. Tools like Keyword Everywhere is a simple and inexpensive way to translate what you think versus the words the masses use. Doing a simple search on the services you offer,]]>
Beth Guide 1:51:18 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/989592859&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/ep123-seo-content-strategy-houston" title="EP123 SEO Content Strategy Houston" target="_blank" style="color: #cccccc; text-decoration: none;">EP123 SEO Content Strategy Houston</a></div> https://www.youtube.com/embed/k5zFdmkPZX8?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=1&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1& SEO411 Podcast Archives - SEO411 nonadult
Is your Digital Marketing ready for 2021 https://www.seo411.com/is-your-digital-marketing-ready-for-2021.html?utm_source=rss&utm_medium=rss&utm_campaign=is-your-digital-marketing-ready-for-2021 https://www.seo411.com/is-your-digital-marketing-ready-for-2021.html#respond Mon, 15 Feb 2021 18:38:43 +0000 https://www.seo411.com/?p=83578 https://www.seo411.com/is-your-digital-marketing-ready-for-2021.html/feed 0 So Google is FINALLY seeing things my way. Every year since I've been doing the Internet Marketing Clinic, I've tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct.
Here is what most don't understand. Your web host can do things that impede the speed and functionality of your website. As a practice we never did that because we understood how essential a powerful website was to the success of a business. Google will begin penalizing sites that do not load right, are slow to respond or have an inferior hosting product. 

The design of the website is also part of what they will begin to grade. Really, its bottom line is user experience and trying to improve how that works. I will content that end users may not have a great of an experience because this will cut some of the creativity. But good elements of web design should make it easier to follow. Also this is where solid technical SEO comes in as well. 

Lastly are you an expert? What have you done to show you are an expert. This will now be a major factor. There are ways to handle this and we start that discussion. ]]>
Beth Guide 1:36:21 <iframe width="320" height="30" src="https://www.seo411.com/?powerpress_embed=83578-podcast&amp;powerpress_player=mediaelement-audio" frameborder="0" scrolling="no"></iframe>
Ep 120: Tips and Tricks for Successful Social Media https://www.seo411.com/ep-120-tips-and-tricks-for-successful-social-media.html?utm_source=rss&utm_medium=rss&utm_campaign=ep-120-tips-and-tricks-for-successful-social-media https://www.seo411.com/ep-120-tips-and-tricks-for-successful-social-media.html#respond Tue, 17 Nov 2020 19:38:03 +0000 https://www.seo411.com/?p=83462 https://www.seo411.com/ep-120-tips-and-tricks-for-successful-social-media.html/feed 0 In today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective.  To that end we talk about: - Why businesses need a Facebook page dedicated specifically to the business and what the About Us secti...
Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do for you.

The importance of being an expert, owning your brand, and cultivating that persona across social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

Why you need a different strategy across platforms and why knowing your business, what you do, and your target audience is critical for each.

The importance of graphics and pictures on social media platforms in engaging users.

Planning your posts several months in advance and the benefits of doing so.

The importance of creating a Google My Business page and regularly posting to it with graphics.

Why it is critical to respond to business reviews as they come in and encourage further commenting on various posts.

Why responding to a review can reach a further audience than just the person you are responding to.

Being authentic in your social media and blogging efforts to facilitate credibility and highlight your unique personality.
Video
]]>
Beth Guide 120 Internet Marketing Clinic Ep 120: Social Media Tips and Tricks 1:58:03 <iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/929283103&color=%23b2001a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-episode-120-social-media-tips-and-tricks" title="Internet Marketing Clinic Episode 120: Social Media Tips and Tricks" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Episode 120: Social Media Tips and Tricks</a></div>
Internet Marketing Clinic Ep 121 https://www.seo411.com/hints-and-tips-for-holiday-success.html?utm_source=rss&utm_medium=rss&utm_campaign=hints-and-tips-for-holiday-success https://www.seo411.com/hints-and-tips-for-holiday-success.html#respond Tue, 10 Nov 2020 20:23:01 +0000 https://www.seo411.com/?p=83495 https://www.seo411.com/hints-and-tips-for-holiday-success.html/feed 0 No matter what type of business you have, for the holidays see a better buying time. Many small business owners though don't always handle this all right. - It's passe' but making sure your website is mobile-friendly is often and can work well with a ...
It's passe' but making sure your website is mobile-friendly is often and can work well with a mobile device. We are now to a point where more transactions are conducted on a mobile phone rather than on a computer/laptop.

We discussed the issues you may have from a technical standpoint and how to make sure your website is a racehorse at the time of the year you need it most.

We tried to cover as many different good practices we could as well as answered many of our participant's questions.

 

 

 

 ]]>
Beth Guide 121 Is your Website Holiday Ready 1:53:56 <iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/929284873&color=%23b2001a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/is-your-website-ready-for-the-holidays" title="Is Your Website Ready for the Holidays" target="_blank" style="color: #cccccc; text-decoration: none;">Is Your Website Ready for the Holidays</a></div>
22 Tips for SEO Success https://www.seo411.com/22-tips-for-seo-success.html?utm_source=rss&utm_medium=rss&utm_campaign=22-tips-for-seo-success https://www.seo411.com/22-tips-for-seo-success.html#comments Fri, 23 Oct 2020 13:31:53 +0000 https://www.seo411.com/?p=83424 https://www.seo411.com/22-tips-for-seo-success.html/feed 4 In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. -
Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do. What I answered him back was that SEO was a lifestyle, not something you do once or twice stick. Sure there are some things that if you do them right fundamentally will allow you to float along, but in no way does it mean you are living the SEO lifestyle. What I answered him was if you eat Quinoa, it does not mean you’re are eating and living healthy. It just means you eat Quinoa.
So what is SEO anyway?
I tried to clarify what it actually that with my thoughts on how SEO is a holistic behavior that is ongoing and long term. Its how you live as a website owner and not just a one time only behavior.
Being Relevant
We talked about how you are relevant to your users and why if you are relevant to your users you are also often relevant to Google.
Quality Content
This is the one that most people have issues with yet is the fundamental building block for your digital marketing campaign success. It's not just writing a page, but how do I take that page and make it relevant and useful. Does it represent us well. In even this post your reading now. This post is being written around the class. Learning how to hit all the high points with one effort is effective, time conserving, and allows multiple ways for the user to consume your content.  The most important still remains that the better the quality, the more likely a favorable SEO result.
User Experience Consideration
After all, each page we build is for the end-user. How can we make sure we are building an effective page that also ranks. Or how can we build a page that ranks well but is also easy to use for the customer? I know it should like those are the same things but they are actually not. Your site always needs to look like a million bucks, but you also must take Google factors into account and lay your pages out in a way that appeals to both.
Responsive Web Design
Although I cannot say this enough, I still find sites that are not mobile-friendly or use huge images with no consideration for how good or bad a page ranks.
Building Internal Linking
So I think this is the most underutilized ranking variable out there. The better your internal linking structure is in execution, the higher your site will rank. Its really simple but so often overlooked. I see the error constantly being made. Its is a great way to help offset the lack of external links. And you can overcome some of those hurdles by simply setting up a strong internal linking structure.
Authority
How are we building authority to our brand and to our website? This is an important situation and needs to be addressed by every website owner. I touch on this point, but it is a class all on to itself.
Title Tags and Descriptions.
Oh so overlooked and one of the leading reasons a page ranks or doesn’t Poor keyword placement in the title tags, Lack of a quality description. This all needs to be done and one right and often the title is left to only mimic the page title someone puts in word press…you know home, about these highly descriptive terms that everyone uses…note the sarcasm. Ignore quality title tags and descriptions at your own risk.
Schema
So let’s just say this, schema is a must.  There are plugins to help but its an absolute must to compete in today’s Search Wars.
Properly Tagged Images
So for the most part images should have tags. Am I guilty of ignoring this one, yes I am? When I am already number one on something, I don’t want to be stuffing more keywords into a page.]]>
Beth Guide 119 22 Tips for SEO Success 1:42:05 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/916071368&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/episode-118-22-tips" title="Episode 119. 22 SEO Tips" target="_blank" style="color: #cccccc; text-decoration: none;">Episode 119. 22 SEO Tips</a></div>
Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html#respond Thu, 17 Sep 2020 22:08:40 +0000 https://www.seo411.com/?p=83395 https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html/feed 0 Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. -
So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them.

I am often asked what are the best and I think in fairness it depends on what you are trying to do. But in today’s Podcast I go into detail about some of the most popular plugins and make some recommendations.
RankMath Vs. Yoast
For a long time Yoast stood alone at the top of the SEO plugin pile. Then came RankMath. It does all the things Yoast does, just better. And it does more than Yoast. It gives a more far more granular control. The numerical value of correctness is handy and easier to make a determination of what you may or may not want to address. If you’re new to it, RankMath is simple to set up and takes a lot of guess work out of what elements on your page needs to be addressed.

The list of features are too many to mention but we recommend RankMath as the SEO plugin for 2020
Google Web Stories
This is a Google created plugin for websites to house web stores, pages designed specifically for small screen browsing.  This is on our radar of things to watch and this is a brief overview of the things you can do with it.
WP Bakery
We think WordPress is powerful, but the user experience is important. There are multiple versions of design helpers that allow you to build better pages. We like WP bakery because the code is clean, and it keeps things loading quickly. Builders like Elementor are solid but add a lot of bloated code in the background. Divi builder is a solid alternative but I don’t think its as intuitive and not great for those who are new to building websites. So it depends on your user level .

Then there is a pile of ones that are not well maintained and often come with Themes and speaking of themes, pick a solid lightweight and flexible theme that allows customization. We recommend U-design for those who ask.
WPRocket
Speed is important. We have found that WP Rocket has all the tools needed to speed your WordPress install up. It also has a built in CDN that is easy to configure, which is important.
Mail Optin
This is a great plugging for sending email from your blog posts as well as building and maintaining a mailing list. We love this plugins because of its versatility as well as its ability to customize our news letters.
Blog2Social
This is another biggie when it comes to our list of favorites. This plugin has allowed for auto posting of our social media posts and has tied it back to our website unlike some of the services that have high prices monthly subscriptions has a low cost annual to it. We setup our blog posts and off they go. It also allows for us to repurpose our content and keep our readers. Best of all it allows for auto posting to Instagram and to GMB.  This one is a must have for serious marketing.

There are multiple other plugins we discuss, including some that we include with our hosting plans. We hope you will find this episode a must listen to guide for WordPress.
Videos
]]>
Beth Guide 1:47:12 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/894769762&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/imch-ep-118-wordpress-plugins" title="Internet Marketing Clinic Ep 118: Wordpress Plugins" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 118: Wordpress Plugins</a></div>
Episode 117: All About Keywords https://www.seo411.com/episode-117-all-about-keywords.html?utm_source=rss&utm_medium=rss&utm_campaign=episode-117-all-about-keywords https://www.seo411.com/episode-117-all-about-keywords.html#respond Tue, 08 Sep 2020 17:14:24 +0000 https://www.seo411.com/?p=83375 https://www.seo411.com/episode-117-all-about-keywords.html/feed 0 I've been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years,
So about a week ago I got a lead from our website (and the Houston West Chamber of Commerce). The call went like this. We are having our web site designed (by someone else) and well someone said I needed to find keywords and I really don't know what they mean. So it got me to thinking that I haven't really talked about keywords in a really long time. The core reason why is that the complexity of keywords now and how they are used to be effective seemed to be something that a rookie was going to get. And, I didn't want to promote this idea that keywords should be a metric for success for SEO. Simply that is not correct. Yes, some will argue that it measures success but honestly my web hosting site ranks on 1000s of keywords but there is only one that will ever net me money, web hosting (seems kinda obvious doesn't it).  It has been that way for 20 some years and counting.
What is that the the fuss about keywords for SEO?
I can make the argument that keywords are the single most important element of a website and without them you site is destined to a life of mediocrity. I'm sure that there will be some SEO people that want to come and talk about the death of SEO and why keywords are not as important as they used to be, all the while making sure they put keywords in their title tags (because of course if they aren't there the page won't rank). What they may argue is that the contextual words on the page may null and void the need for the keyword. And while that is true in come niches (ie, movers),  in most cases, if they are looking at all the pages on the website a keyword there is a set of keywords that will prevail and be thought a site, almost like a thread that that holds everything together.

Now my friends that'll will also argue about the importance of links my also feel links are singularly the most important ranking factor. That is a case that can be made but, naked links and links devoid or keywords have far less impact that just simply having a link. Often you make a link containing a keyword in it. So although we can argue one for the other, one is far more effective with a keyword in it rather than not.

In this episode we talk some on keyword history and how we got here. We also talk though how to properly identify keywords and why they are important. But, I also make the point that you should pick about 20 money terms and build around that. Just like this site. I want to rank on SEO and Web Design. Anything past that is gravy to me and my posts usually include some allusion to one of those two words each and every post I make. Additionally you will see me link them to other pages inside my website.
Video
]]>
Beth Guide 117 Internet Marketing Clinic: All About Keywords 1:38:34 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/887449270&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-ep-117-all-about-keywords" title="Internet Marketing Clinic Ep 117: All about Keywords" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 117: All about Keywords</a></div>
Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html#respond Fri, 04 Sep 2020 16:22:35 +0000 https://www.seo411.com/?p=83359 https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html/feed 0 Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-...
In today's episode we take a look at how to do that and how to make that work right for SEO all while still using a CMS system. And why it's important and the signals it sends.

Also I decided to talk about SSL. I always get people calling the hosting company talking to me about how a website is secure or insecure. In most cases to them it means can the website be broken into or how secure their website is. As a web hosting provider as well as a digital marketing agency. We understand those are two really separate things. An SSL certificate does not make your website 'more' secure how average users mean it. The SSL certificate protects the data being transferred from the website to the end user. So while it is true that is less likely that a password or credit card number can be stolen over unencrypted channels, it does not mean a brute force hack is stopped. It does not mean a DDoS attack is stopped nor does it mean a malware/pfishing attack is not launched from or at your website. So I talk about what this is and why in my opinion Google was so insistent to get this done and how it benefits them.

What I will tell you is this thought. Everyone has been trained to look for the padlock. Browsers are popping up warning saying "danger Will Robinson" ...well really they say that the website may not be safe. This of course discourages users. So while the warning is a little over the top, most users are not savvy enough to discern the danger or lack there of.
Video


 ]]>
Beth Guide 116 Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL clean 43:19 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/883205698&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/ep116" title="Internet Marketing Clinic Ep 116: The Truth About Permalink and SSL" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 116: The Truth About Permalink and SSL</a></div>
Episode 115: Recreating Sales Leads – Email Marketing Can Help with SEO and Sales https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html?utm_source=rss&utm_medium=rss&utm_campaign=recreating-sales-leads-email-marketing-can-help-with-seo-and-sales https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html#comments Thu, 27 Aug 2020 22:59:48 +0000 https://www.seo411.com/?p=83340 https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html/feed 1 In today's Internet Marketing Clinic we talked about how to do Email marketing with the SEO411 way of doing this. Since the pandemic SEO411 has started working with email marketing to help our clients stay in touch but also we have realized that we can...
Because everything we do is really centered on sending google the right signals we incorporated our IMC and podcast and have used email to help us grow our class and our podcast. Both have been working very well. Additionally we have repurposed these blog posts into social media posts and that also has created foot traffic as well as a way for our clients to keep in touch with us via social media. So although this is somewhat off what we normally do, Email marketing is an important tool we have in our marketing arsenal and should be used. If you don't know how to use email marketing or where to start, this class is for you.
Video
]]>
Beth Guide 1:20:03 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/882894877&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-episode-115-email-marketing-and-seo" title="Internet Marketing Clinic Episode 115: Email Marketing and SEO" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Episode 115: Email Marketing and SEO</a></div>
Internet Marketing Clinic Episode 114: Internet SEO Toolbox https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-114-internet-seo-toolbox https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html#comments Wed, 12 Aug 2020 22:45:04 +0000 https://www.seo411.com/?p=83305 https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html/feed 1 We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google.
SEO is a series of doing things right mathematically and tools can help you learn what you need to do and how to do it better so that your site lands at the top of Google Search. In today's episode, we take a look at the tools we use and why. Most of them are free or have nominal price points but it gives an overview of metrics that will allow you to make better decisions. As I teach, I keep saying SEO isn't something you do but rather its a way of life and a way of thinking. These tools help you stay in that zone. These are free for the most part and are plugins into the Chrome web browser.

Moz Bar - This is a bar that displaces in a google page and shows the links domains have and the domain authority. It allows what you might need to do to pass the person in front of you.

Google Lighthouse - This plugin gives guidance on what needs to be addressed in 4 critical areas and provides some information on how to address the issues.

Serpworx - Is a great tool to see some base metrics. This tool displaces link profiles, technical SEO specifications, and word count. This helps you make decisions about the page your looking at and gives a quick overview on some really important matrix.

SEMRush - Why this all-purpose tool is a smart choice especially if your squeezed by budget.

Ahrefs and why does an outstanding job with links and link reviews.

Screaming Frog - This tool gives a great amount of Techincal SEO info and quickly identifies problems with a website. It also allows you to spot things like thin content tag pages.

Google Analytics plugin is also very handy to see the metrics of a page that is one your site. It allows you to see the traffic to the page and see how people interact with it.
Video


 ]]>
Beth Guide 114 Internet Marketing Clinic Episode 114: SEO Toolbox clean 1:25:58 <iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/874746667&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-114-seo-toolbox" title="Internet Marketing Clinic #114 - SEO Toolbox" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic #114 - SEO Toolbox</a></div>