SEO411 Internet Marketing Clinic https://www.seo411.com/categories/podcast Podcast by Beth Guide Fri, 18 Sep 2020 02:28:14 +0000 en hourly 1 https://wordpress.org/?v=5.4.2 https://www.seo411.com/wp-content/uploads/2015/12/cropped-SEO-Fac1-32x32.jpg SEO411 Internet Marketing Clinic https://www.seo411.com/categories/podcast 32 32 In Episode 102, the Internet Marketing Clinic takes a look at how best to create content for Google. We look at a myraid of different considerations from how to pick the keywords to how to structure the page. And then how to code the right information into the page to make it more attractive to Google. Beth Guide clean episodic Beth Guide beth@seo411.com beth@seo411.com (Beth Guide) All rights reserved Podcast by Beth Guide SEO411 Internet Marketing Clinic https://i1.sndcdn.com/avatars-aYhzrH0MYZtd0DxP-jFpj0A-original.jpg https://www.seo411.com/internet-marketing-clinic-houston/internet-marketing-clinic-podcast TV-G Houston, Texas Weekly Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html#respond Thu, 17 Sep 2020 22:08:40 +0000 https://www.seo411.com/?p=83395 Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways to

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https://www.seo411.com/internet-marketing-clinic-118-wordpress-plugins-rankmath-vs-yoast.html/feed 0 Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. -
So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them.

I am often asked what are the best and I think in fairness it depends on what you are trying to do. But in today’s Podcast I go into detail about some of the most popular plugins and make some recommendations.
RankMath Vs. Yoast
For a long time Yoast stood alone at the top of the SEO plugin pile. Then came RankMath. It does all the things Yoast does, just better. And it does more than Yoast. It gives a more far more granular control. The numerical value of correctness is handy and easier to make a determination of what you may or may not want to address. If you’re new to it, RankMath is simple to set up and takes a lot of guess work out of what elements on your page needs to be addressed.

The list of features are too many to mention but we recommend RankMath as the SEO plugin for 2020
Google Web Stories
This is a Google created plugin for websites to house web stores, pages designed specifically for small screen browsing.  This is on our radar of things to watch and this is a brief overview of the things you can do with it.
WP Bakery
We think WordPress is powerful, but the user experience is important. There are multiple versions of design helpers that allow you to build better pages. We like WP bakery because the code is clean, and it keeps things loading quickly. Builders like Elementor are solid but add a lot of bloated code in the background. Divi builder is a solid alternative but I don’t think its as intuitive and not great for those who are new to building websites. So it depends on your user level .

Then there is a pile of ones that are not well maintained and often come with Themes and speaking of themes, pick a solid lightweight and flexible theme that allows customization. We recommend U-design for those who ask.
WPRocket
Speed is important. We have found that WP Rocket has all the tools needed to speed your WordPress install up. It also has a built in CDN that is easy to configure, which is important.
Mail Optin
This is a great plugging for sending email from your blog posts as well as building and maintaining a mailing list. We love this plugins because of its versatility as well as its ability to customize our news letters.
Blog2Social
This is another biggie when it comes to our list of favorites. This plugin has allowed for auto posting of our social media posts and has tied it back to our website unlike some of the services that have high prices monthly subscriptions has a low cost annual to it. We setup our blog posts and off they go. It also allows for us to repurpose our content and keep our readers. Best of all it allows for auto posting to Instagram and to GMB.  This one is a must have for serious marketing.

There are multiple other plugins we discuss, including some that we include with our hosting plans. We hope you will find this episode a must listen to guide for WordPress.
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Beth Guide 1:47:12 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/894769762&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/imch-ep-118-wordpress-plugins" title="Internet Marketing Clinic Ep 118: Wordpress Plugins" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 118: Wordpress Plugins</a></div>
Episode 117: All About Keywords https://www.seo411.com/episode-117-all-about-keywords.html?utm_source=rss&utm_medium=rss&utm_campaign=episode-117-all-about-keywords https://www.seo411.com/episode-117-all-about-keywords.html#respond Tue, 08 Sep 2020 17:14:24 +0000 https://www.seo411.com/?p=83375 I’ve been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were that one talking point that SEO companies used as a

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https://www.seo411.com/episode-117-all-about-keywords.html/feed 0 I've been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years,
So about a week ago I got a lead from our website (and the Houston West Chamber of Commerce). The call went like this. We are having our web site designed (by someone else) and well someone said I needed to find keywords and I really don't know what they mean. So it got me to thinking that I haven't really talked about keywords in a really long time. The core reason why is that the complexity of keywords now and how they are used to be effective seemed to be something that a rookie was going to get. And, I didn't want to promote this idea that keywords should be a metric for success for SEO. Simply that is not correct. Yes, some will argue that it measures success but honestly my web hosting site ranks on 1000s of keywords but there is only one that will ever net me money, web hosting (seems kinda obvious doesn't it).  It has been that way for 20 some years and counting.
What is that the the fuss about keywords for SEO?
I can make the argument that keywords are the single most important element of a website and without them you site is destined to a life of mediocrity. I'm sure that there will be some SEO people that want to come and talk about the death of SEO and why keywords are not as important as they used to be, all the while making sure they put keywords in their title tags (because of course if they aren't there the page won't rank). What they may argue is that the contextual words on the page may null and void the need for the keyword. And while that is true in come niches (ie, movers),  in most cases, if they are looking at all the pages on the website a keyword there is a set of keywords that will prevail and be thought a site, almost like a thread that that holds everything together.

Now my friends that'll will also argue about the importance of links my also feel links are singularly the most important ranking factor. That is a case that can be made but, naked links and links devoid or keywords have far less impact that just simply having a link. Often you make a link containing a keyword in it. So although we can argue one for the other, one is far more effective with a keyword in it rather than not.

In this episode we talk some on keyword history and how we got here. We also talk though how to properly identify keywords and why they are important. But, I also make the point that you should pick about 20 money terms and build around that. Just like this site. I want to rank on SEO and Web Design. Anything past that is gravy to me and my posts usually include some allusion to one of those two words each and every post I make. Additionally you will see me link them to other pages inside my website.
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Beth Guide 117 Internet Marketing Clinic: All About Keywords 1:38:34 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/887449270&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-ep-117-all-about-keywords" title="Internet Marketing Clinic Ep 117: All about Keywords" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 117: All about Keywords</a></div>
Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html#respond Fri, 04 Sep 2020 16:22:35 +0000 https://www.seo411.com/?p=83359 Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like WordPress, the old directory structure

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https://www.seo411.com/internet-marketing-clinic-episode-116-the-truth-about-permalinks-and-ssl.html/feed 0 Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-...
In today's episode we take a look at how to do that and how to make that work right for SEO all while still using a CMS system. And why it's important and the signals it sends.

Also I decided to talk about SSL. I always get people calling the hosting company talking to me about how a website is secure or insecure. In most cases to them it means can the website be broken into or how secure their website is. As a web hosting provider as well as a digital marketing agency. We understand those are two really separate things. An SSL certificate does not make your website 'more' secure how average users mean it. The SSL certificate protects the data being transferred from the website to the end user. So while it is true that is less likely that a password or credit card number can be stolen over unencrypted channels, it does not mean a brute force hack is stopped. It does not mean a DDoS attack is stopped nor does it mean a malware/pfishing attack is not launched from or at your website. So I talk about what this is and why in my opinion Google was so insistent to get this done and how it benefits them.

What I will tell you is this thought. Everyone has been trained to look for the padlock. Browsers are popping up warning saying "danger Will Robinson" ...well really they say that the website may not be safe. This of course discourages users. So while the warning is a little over the top, most users are not savvy enough to discern the danger or lack there of.
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Beth Guide 116 Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL clean 43:19 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/883205698&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/ep116" title="Internet Marketing Clinic Ep 116: The Truth About Permalink and SSL" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 116: The Truth About Permalink and SSL</a></div>
Episode 115: Recreating Sales Leads – Email Marketing Can Help with SEO and Sales https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html?utm_source=rss&utm_medium=rss&utm_campaign=recreating-sales-leads-email-marketing-can-help-with-seo-and-sales https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html#respond Thu, 27 Aug 2020 22:59:48 +0000 https://www.seo411.com/?p=83340 In today’s Internet Marketing Clinic we talked about how to do Email marketing with the SEO411 way of doing this. Since the pandemic SEO411 has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we

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https://www.seo411.com/recreating-sales-leads-email-marketing-can-help-with-seo-and-sales.html/feed 0 In today's Internet Marketing Clinic we talked about how to do Email marketing with the SEO411 way of doing this. Since the pandemic SEO411 has started working with email marketing to help our clients stay in touch but also we have realized that we can...
Because everything we do is really centered on sending google the right signals we incorporated our IMC and podcast and have used email to help us grow our class and our podcast. Both have been working very well. Additionally we have repurposed these blog posts into social media posts and that also has created foot traffic as well as a way for our clients to keep in touch with us via social media. So although this is somewhat off what we normally do, Email marketing is an important tool we have in our marketing arsenal and should be used. If you don't know how to use email marketing or where to start, this class is for you.
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Beth Guide 1:20:03 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/882894877&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-episode-115-email-marketing-and-seo" title="Internet Marketing Clinic Episode 115: Email Marketing and SEO" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Episode 115: Email Marketing and SEO</a></div>
Internet Marketing Clinic Episode 114: Internet SEO Toolbox https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-114-internet-seo-toolbox https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html#comments Wed, 12 Aug 2020 22:45:04 +0000 https://www.seo411.com/?p=83305 We do a lot of talking about how to do SEO but we often don’t talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I’ve always said

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https://www.seo411.com/internet-marketing-clinic-episode-114-internet-seo-toolbox.html/feed 1 We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google.
SEO is a series of doing things right mathematically and tools can help you learn what you need to do and how to do it better so that your site lands at the top of Google Search. In today's episode, we take a look at the tools we use and why. Most of them are free or have nominal price points but it gives an overview of metrics that will allow you to make better decisions. As I teach, I keep saying SEO isn't something you do but rather its a way of life and a way of thinking. These tools help you stay in that zone. These are free for the most part and are plugins into the Chrome web browser.

Moz Bar - This is a bar that displaces in a google page and shows the links domains have and the domain authority. It allows what you might need to do to pass the person in front of you.

Google Lighthouse - This plugin gives guidance on what needs to be addressed in 4 critical areas and provides some information on how to address the issues.

Serpworx - Is a great tool to see some base metrics. This tool displaces link profiles, technical SEO specifications, and word count. This helps you make decisions about the page your looking at and gives a quick overview on some really important matrix.

SEMRush - Why this all-purpose tool is a smart choice especially if your squeezed by budget.

Ahrefs and why does an outstanding job with links and link reviews.

Screaming Frog - This tool gives a great amount of Techincal SEO info and quickly identifies problems with a website. It also allows you to spot things like thin content tag pages.

Google Analytics plugin is also very handy to see the metrics of a page that is one your site. It allows you to see the traffic to the page and see how people interact with it.
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Beth Guide 114 Internet Marketing Clinic Episode 114: SEO Toolbox clean 1:25:58 <iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/874746667&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-114-seo-toolbox" title="Internet Marketing Clinic #114 - SEO Toolbox" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic #114 - SEO Toolbox</a></div>
Internet Marketing Clinic Episode 113: SEO Beginners Guide https://www.seo411.com/ep-113-seo-beginners-guide?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-113-seo-beginners-guide https://www.seo411.com/ep-113-seo-beginners-guide#comments Thu, 06 Aug 2020 13:50:01 +0000 https://www.seo411.com/?p=83280 Sometimes it is good to go back to basics. In today’s episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business. The topics I cover are: What is SEO anyway? And, why does it matter?  There seems to

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https://www.seo411.com/ep-113-seo-beginners-guide/feed 1 Sometimes it is good to go back to basics. In today's episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business. - The topics I cover are: - What is SEO anyway? And,
The topics I cover are:

What is SEO anyway? And, why does it matter?  There seems to be a lot of confusion on how this is executed and when is the time to 'start' SEO instead of understanding successful SEO is more of a foundational item for it to be successful long term.

We talk extensively about keywords and content and how that should be executed.
We talk about links and how they affect a website and how great content should always the best way to procure links.
We talk about Social Media and choosing the right platform as well as having a strategy that supports your content and your keywords.
We also covered WordPress and some of the plugins that will help you succeed. Including Yoast vs. RankMath, whereas I think RankMath is easier for a beginner to understand because it's more graphical and spells out what is needed.

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Beth Guide 1:31:52 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/871127872&color=%23db002e&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-episode-113-seo-beginners-guide" title="Internet Marketing Clinic Episode 113: SEO Beginners Guide" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Episode 113: SEO Beginners Guide</a></div>
Internet Marketing Clinic Episode 112: How To Choose the Right Web Building Platform https://www.seo411.com/internet-marketing-clinic-episode-112-choosing-web-builder.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-112-how-to-choose-the-right-web-building-platform https://www.seo411.com/internet-marketing-clinic-episode-112-choosing-web-builder.html#comments Mon, 03 Aug 2020 16:00:53 +0000 https://www.seo411.com/?p=83270 Episode 112 is something I speak about a lot which is what web building tools or platform is good to use.  As I teach these classes many point out their tools/platforms don’t have the ability to do what I’m suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but

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https://www.seo411.com/internet-marketing-clinic-episode-112-choosing-web-builder.html/feed 1 Episode 112 is something I speak about a lot which is what web building tools or platform is good to use.  As I teach these classes many point out their tools/platforms don't have the ability to do what I'm suggesting.
This bugs me because, in my opinion, they are marketing to unsuspecting small business owners promising a pretty site but there is little consideration for the success of the website. Inherently the website and the story about a tree falling in the woods are similar. If no one comes to your pretty website how effective is it. Additionally and for example, I looked at a 1000+ page website on Friday built in Shopify and every page on the site was marked at no index. And, better yet the images, which are ranking, were coming off the CDN for Shopify.  These are the type of problems you can run into using tools like this without an experience level on par with someone like me. Telling Google not to index your site is not the right path and it was not done on purpose.

Although I don't discuss them directly here Hubspot's platform, touts being able to do SEO but in no way is that correct. It is in an inbound marketing tool and does that very well.  and most Hubspot Users use WordPress in conjunction with HubSpot, which can be a winner. But all these platforms and tools are not built with Google quality guidelines in mind, in my opinion, and you have to ask yourself if your listing to people like me talk why would you choose a vehicle that will not even get out of the starting gate.  You can look pretty and rank well but online tools like this are really not the right way to go.

So I do have very strong opinions about this topic and the questions I am being asked was by a group of folks that are very small business owners. Please feel free to leave any questions you may have below.  Oh and I am going to apologize because Harley decided to express his displeasure with the neighbor kids. Sorry for the barking, I tried to kill a lot of it but I didn't want the sound to get inaudible.
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Beth Guide 112 Internet Marketing Clinic: How to Choose a Web Building Platform clean 1:22:58 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/869036227&color=%23db002e&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-ep-112-choosing-the-right-website-building-tool" title="Internet Marketing Clinic Ep 112: Choosing The Right Website Building Tool" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Ep 112: Choosing The Right Website Building Tool</a></div>
Internet Marketing Clinic Episode 111: Ultimate SEO Checklist pt1 https://www.seo411.com/internet-marketing-clinic-episode-111-ultimate-seo-checklist-pt1.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-111-ultimate-seo-checklist-pt1 https://www.seo411.com/internet-marketing-clinic-episode-111-ultimate-seo-checklist-pt1.html#respond Sat, 25 Jul 2020 13:15:01 +0000 https://www.seo411.com/?p=83232 Todays’s podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it’s a few months away but it’s coming fast!) Google Webmaster Tools We talk about webmaster tools and why every site should have it set up. The easy way to do

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https://www.seo411.com/internet-marketing-clinic-episode-111-ultimate-seo-checklist-pt1.html/feed 0 Todays's podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it's a few months away but it's coming fast!) Google Webmaster Tools - SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it's a few months away but it's coming fast!)
Google Webmaster Tools





* We talk about webmaster tools and why every site should have it set up. The easy way to do this is by using Sitekit from Google.
* We reviewed how and why you should add a sitemap to your website
* What are some of the more problematic errors you can see and how do you fix them
* What are core web vitals
* See detailed Webmaster Tools Class





 
Bing Webmaster Tools





* Remember to add Bing to your arsenal now because it's almost a 1/3 of all web searches. You can set this up here: Bing Webmaster Tools





 
Set up Google Analytics and StatCounter.com





* It's an important function and all websites need to have solid statistics. We recommend adding both because it's sometimes good to see all the traffic not just what google is omitting.





 
Rank Math vs. Yoast









* Yoast has been around many years but Rank Math is starting to turn heads. A lot of them. I like the rank math interface better than Yoast. It also does a better job of assembling the interlinking of pages and I think its much easier to understand for beginners but has the flexibility for experts. It also adds schema by default so if you forget it remembers. Overall I think Rank Math is the better route, but i fully expect Yoast to not concede and up its game.









 
Make a Keyword Checklist





* Keywords matter. Long-tail keywords matter.  We talk about how to select them and some of the best practices for them





 
Create a question that people want the answer to





* Talked about some online forums that help us as well as sites like Ask the Public





 
Create SEO Friendly URLs





* Why does this matter and how should you go about doing that. Why it's bad to make things too wordy. The shorter the better but keeps it keyword rich but don't overdo it and stuff






How do you position your keywords in the Title tag?





* So the position of the keyword is very important based on what your objective of the page is
* Consider adding delimiters to the title tag like the year of the word best that help mirror more what searchers do. This will help you land better in the search results.





 
Use your keywords in H1, H2 or H3 tags





* But don't overdo it.

* 1 H1 at most







 
Optimize Images





* We often rank #1 on our terms so I am often reluctant to do this, however, its a good practice and it does help land you in image search. If you have a product specifically that would be searched for by image, we talk about how to optimize images in both alt text file name and really size still does matter. The smaller the better.





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Beth Guide 111 nternet Marketing Clinic: Ultimate SEO Checklist pt1 clean 1:51:43 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/863981068&color=%23db002e&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-houston-episode-111-2020-ultimate-seo-checklist-pt-1" title="Internet Marketing Clinic Houston Episode 111: 2020 Ultimate SEO Checklist Pt 1" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Houston Episode 111: 2020 Ultimate SEO Checklist Pt 1</a></div>
Internet Marketing Clinic Episode 110: Technical SEO Why Should I Care? https://www.seo411.com/internet-marketing-clinic-episode-110-technical-seo-why-should-i-care.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-episode-110-technical-seo-why-should-i-care https://www.seo411.com/internet-marketing-clinic-episode-110-technical-seo-why-should-i-care.html#comments Wed, 08 Jul 2020 17:00:45 +0000 https://www.seo411.com/?p=83214 Technical SEO is a must for anyone that needs to do onsite SEO. Learn here why it is a must and why elements of a page are included. Topics include H1 Tags, Title Tags, and other more technical aspects of a page Read our recent blog post on technical SEO

The post Internet Marketing Clinic Episode 110: Technical SEO Why Should I Care? appeared first on SEO411.

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https://www.seo411.com/internet-marketing-clinic-episode-110-technical-seo-why-should-i-care.html/feed 1 Technical SEO is a must for anyone that needs to do onsite SEO. Learn here why it is a must and why elements of a page are included. - Topics include H1 Tags, Title Tags, and other more technical aspects of a page -
Topics include H1 Tags, Title Tags, and other more technical aspects of a page

Read our recent blog post on technical SEO]]>
Beth Guide 110 Internet Marketing Clinic Episode 110: Technical SEO Why Should I Care? clean 1:35:39 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/854409010&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-episode-110-technical-seo" title="Internet Marketing Clinic Episode 110 - Technical SEO" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Episode 110 - Technical SEO</a></div>
Internet Marketing Clinic Houston Ep 109 – 6 Tips to Better Google Rankings https://www.seo411.com/internet-marketing-clinic-houston-ep-109-6-tips-to-better-google-rankings.html?utm_source=rss&utm_medium=rss&utm_campaign=internet-marketing-clinic-houston-ep-109-6-tips-to-better-google-rankings https://www.seo411.com/internet-marketing-clinic-houston-ep-109-6-tips-to-better-google-rankings.html#comments Mon, 06 Jul 2020 14:30:46 +0000 https://www.seo411.com/?p=83202 In this episode, we take a look at the importance of six  specific items that will make or break your Google rankings: Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking

The post Internet Marketing Clinic Houston Ep 109 – 6 Tips to Better Google Rankings appeared first on SEO411.

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https://www.seo411.com/internet-marketing-clinic-houston-ep-109-6-tips-to-better-google-rankings.html/feed 1 In this episode, we take a look at the importance of six  specific items that will make or break your Google rankings: Content - Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content.
* Content - Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking website on any meaningful terms. We explained why quality content helps and used the example of our Chamber of Commerce podcast we did that helped explain how Chambers affects local SEO. 
* Cultivating Backlinks - If you create great content a good solid natural link profile should occur. We also talk through the buying of links and why this should not really be needed if you create really good content that makes people want to link to it. 
* Keyword Spamming - The natural inclination is to spam keywords and overuse them or forget to use them all together, there seems to be a hard time finding a happy medium. We talk through how you should approach the use of keywords on a page and what the proper keyword ratios might be.

* Search Engine Friendly Web Design - We talk though standard web design issues we see. How to properly construct navigation and why search engine friendly transcends a title tag, meta description and alt image tags. We also talk about why SEO should be planned first and not bolted on to a website after the fact. 
* Quality Links - What are they and why they are important 
* Page Speed - Why is page speed now more important than ever and why it transcends the end-user and cell phones. 

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Beth Guide 109 Internet Marketing Clinic Houston Ep 109 - 6 Tips to Better Google Rankings clean 41:58 <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/852124741&color=%23db002a&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/seo411-houston" title="seo411" target="_blank" style="color: #cccccc; text-decoration: none;">seo411</a> · <a href="https://soundcloud.com/seo411-houston/internet-marketing-clinic-houston-ep-109-6-tips-to-better-google-rankings" title="Internet Marketing Clinic Houston Ep 109 - 6 Tips to Better Google Rankings" target="_blank" style="color: #cccccc; text-decoration: none;">Internet Marketing Clinic Houston Ep 109 - 6 Tips to Better Google Rankings</a></div>