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Todays’s podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it’s a few months away but it’s coming fast!)

Google Webmaster Tools

1. 1. 1. We talk about webmaster tools and why every site should have it set up. The easy way to do this is by using Sitekit from Google.
      2. We reviewed how and why you should add a sitemap to your website
      3. What are some of the more problematic errors you can see and how do you fix them
      4. What are core web vitals
      5. See detailed Webmaster Tools Class

Bing Webmaster Tools

1. 1. 1. Remember to add Bing to your arsenal now because it’s almost a 1/3 of all web searches. You can set this up here: Bing Webmaster Tools

Set up Google Analytics and StatCounter.com

1. 1. 1. It’s an important function and all websites need to have solid statistics. We recommend adding both because it’s sometimes good to see all the traffic not just what google is omitting.

Rank Math vs. Yoast

1. 1. 1. 1. 1. Yoast has been around many years but Rank Math is starting to turn heads. A lot of them. I like the rank math interface better than Yoast. It also does a better job of assembling the interlinking of pages and I think its much easier to understand for beginners but has the flexibility for experts. It also adds schema by default so if you forget it remembers. Overall I think Rank Math is the better route, but i fully expect Yoast to not concede and up its game.

Make a Keyword Checklist

1. 1. 1. Keywords matter. Long-tail keywords matter.  We talk about how to select them and some of the best practices for them

Create a question that people want the answer to

1. 1. 1. Talked about some online forums that help us as well as sites like Ask the Public

Create SEO Friendly URLs

1. 1. 1. Why does this matter and how should you go about doing that. Why it’s bad to make things too wordy. The shorter the better but keeps it keyword rich but don’t overdo it and stuff

How do you position your keywords in the Title tag?

1. 1. 1. So the position of the keyword is very important based on what your objective of the page is
      2. Consider adding delimiters to the title tag like the year of the word best that help mirror more what searchers do. This will help you land better in the search results.

Use your keywords in H1, H2 or H3 tags

1. 1. 1. But don’t overdo it.
         1. 1 H1 at most

Optimize Images

1. 1. 1. We often rank #1 on our terms so I am often reluctant to do this, however, its a good practice and it does help land you in image search. If you have a product specifically that would be searched for by image, we talk about how to optimize images in both alt text file name and really size still does matter. The smaller the better.

Learn the art of Synonyms and LSI keyword

1. 1. 1. Google is big on signals and there are words it expects to see on a page and others it doesn’t learn what those words are and how to effectively use them. They are not in place of keywords but rather in support of them

 External links

1. 1. 1. Although I’m not a huge believer in linking outward, I will say that at times there are reasons to do it. For example, I did one above. Or on our home page, I linked to our sponsor partners. It makes sense.

Part 2 will  be posted at the end of August as we continue down our ultimate SEO Checklist

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In this episode, we take a look at the importance of six  specific items that will make or break your Google rankings:

1. Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking website on any meaningful terms. We explained why quality content helps and used the example of our Chamber of Commerce podcast we did that helped explain how Chambers affects local SEO. 
2. Cultivating Backlinks – If you create great content a good solid natural link profile should occur. We also talk through the buying of links and why this should not really be needed if you create really good content that makes people want to link to it. 
3. Keyword Spamming – The natural inclination is to spam keywords and overuse them or forget to use them all together, there seems to be a hard time finding a happy medium. We talk through how you should approach the use of keywords on a page and what the proper keyword ratios might be.
   
4. Search Engine Friendly Web Design – We talk though standard web design issues we see. How to properly construct navigation and why search engine friendly transcends a title tag, meta description and alt image tags. We also talk about why SEO should be planned first and not bolted on to a website after the fact. 
5. Quality Links – What are they and why they are important 
6. Page Speed – Why is page speed now more important than ever and why it transcends the end-user and cell phones. 

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In today’s episode, we talk about all the things you need to do to make LinkedIn work for your business.

• Included is a discussion of how to set up your LinkedIn Profile
• How to manage your business LinkedIn Page
• Good LinkedIn Etiquette
• The value of LinkedIn
• Creating B2B leads
• How LinkedIn can be a vital part of the Pandemic Pivot

Video

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Today’s episode covers a wide variety of topics all of which are common SEO mistakes business owners make.

Topics include

• Not properly securing your website and using https
• Not using Title Tags and Meta Descriptions properly
• Duplication of content and title tags
• Not adding proper Anchor text though the site and not setting up a proper site hierarchy
• Not have good navigation the crawler can crawl
• Ignoring AMP. (although some are now fussing it doesn’t need to be there)
• Understanding the site performance issues