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The importance of authority has been growing. Because of the May 2020 Core update, authority is back in the spotlight. Blogging is now more important than ever. What are you doing to bring value to the internet at large? We emphasized why to add a blog, how to blog, and what to do push the blog forward. We emphasized identifying items that bring values to the end-user and how to create verticles within your business that allow you to grow your business. Remember to set up your author box on your WordPress blog so that Google understands your an expert

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In this episode, we take a look at the 4 items that help build internet success. We cover the need for onsite content and building authority for your site and for your brand. We also look at Social media and the proper use of social media to build up the reputation of your website and the brand. Our topic covered various small business types and owners. This is a great place to start if you are new to internet marketing or not sure what you really need.

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This is a great overview of what is needed for success in 2020. In this episode, we talk about building authority through your blog and your behavior. Google is looking for experts and in order to be an expert, you need to blog and build an audience. You need to do things like Facebook lives so that that people can learn to follow you. We also talk about the cannibalization of the first page of Google and what you have to do to compete when they are taking up that much of the real estate. These are the things marketing a website must overcome. This talk was done in conjunction with Lone Star Cyfair

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In Episode 102, the Internet Marketing Clinic takes a look at how best to create content for Google. We look at a myriad of different considerations from how to pick the keywords to how to structure the page. And then how to code the right information into the page to make it more attractive to Google. Please leave us any questions you may have in the comment section and we will answer them for you.

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