Content Marketing solutions for many business owners can make the difference between launching a seemingly successful site that’s built in all the proper fashions, and maintaining a solid web presence with that identical website, only with some careful considerations and strategies applied. The term itself can either envelop a wide variety of services or be a type of umbrella term, and can be used to describe the direct information that’s generated in an effort to attract and engage customers from any distinct sector. All of this is to benefit the company in regards to further consumer acquisition and thus, greater profits.
The varieties of which come from many different walks of life, spanning both the viral spectrum of advertising campaigns, to routine copy, video or photo updates on a number of platforms. Content Marketing is utilized most commonly upon social networking websites and their respective widgets. Once the information has been created by the individual company, or the work has been completed by a third-party advertising service, it’s ready to be published online through a variety of ways. The social platforms such as Facebook, Twitter and MySpace to name a few, act as perfect medium in which information can be connected to a targeted audience.
The fluidity of this connection is seamless in today’s social networking numbers, with information becoming viral in a matter of days of its creation. Additionally, these social networking platforms are generally interconnected, in the sense that users typically hold accounts on many of them, further acting as a catalyst between the genesis of information and its spread throughout the net.
Content Marketing also rears its head in the way of the general search engines that are used by most internet users. Google, Bing and Yahoo are all ways in which information can be utilized by advertising agencies in an effort to further the awareness of a brand. This is also the sector in which SEO, or Search Engine Optimization, companies come into the mix by helping clients further enhance the ease in which their information is found. Further sites such as Pinterest and Yelp exist specifically to share information from one user to another, allowing additional functions for companies in particular to take advantage of.
All of this sharing and customer acquisition is held in the interest of the company creating the information, furthering their brand and in most cases, dramatically increasing sales. The Content Marketing Institute held a study in which over 90% of businesses that create information and services for consumers use some form of this type of advertising. The rise of this form of communication between the business and the customer likely exists because of the intrusive nature of alternative advertising schemes, such as outdated banner ads.
Content Marketing also benefits from the generational ebb and flow of users that utilize the internet on a routine basis and expect this type of information to be delivered to them. This group, known as the Millennium Generation, consists of the largest generational group on Earth. An Edelman Survey showed that 4 out of 5 members of this group expect consumer brands and products to deliver their information in an entertaining fashion, whether that be through social networks, games or blogs.