SEO has gotten tricky and what do you need to do to set your site up right so that it will rank in search. It’s a very important but often overlooked aspect of what must be done.
Since the advent of WordPress, it has allowed many to ‘fake’ being web designers. And since PHP has become so well adopted, it has a allowed many cut and paste coders to write bad code. This all hampers how your site ranks. Often we see themes that have bad code in them. We also find potential clients with themes truncate pages, or better yet duplicate them. And this all hurts you SEO.
And then beyond all of this, there is the upkeep aspect of owning a website so that it is not hacked. Google is getting serious with people who’s sites have been repeatedly hacked. Those sites will no longer be listed. And where as you could ask for the site to be removed and you would return to your previous ranking. Those days are gone.
Knowing how to technically run a sound website is far more than running an auto install WordPress from your web hosting company. Or setting up and account with Shopify/Wix/Weebly/Web/Square. Being competitive in search and having a solid digital footprint goes far beyond.
SEO411 is well versed at the technical aspects of running a website. After all we have owned a hosting company for the last 20 years. That makes us an unparalleled expert in the issues of owning and fixing a website so that it will rank in the present climate.