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Sometimes it is good to go back to basics. In today’s episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business.

The topics I cover are:

What is SEO anyway? And, why does it matter?  There seems to be a lot of confusion on how this is executed and when is the time to ‘start’ SEO instead of understanding successful SEO is more of a foundational item for it to be successful long term.

We talk extensively about keywords and content and how that should be executed.
We talk about links and how they affect a website and how great content should always the best way to procure links.
We talk about Social Media and choosing the right platform as well as having a strategy that supports your content and your keywords.
We also covered WordPress and some of the plugins that will help you succeed. Including Yoast vs. RankMath, whereas I think RankMath is easier for a beginner to understand because it’s more graphical and spells out what is needed.

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Beth Guide

President and Owner at SEO411

Principal Beth Guide started in the web design and hosting industry in 1997. In 2008 she formed SEO411 to add a specialized Digital Marketing Agency that is a well-recognized industry leader, SEO411.

SEO411 is a leader in Houston in both the Business and Entrepreneur space and the SEO and Web Design space.

Prior to doing web development, she worked for various news agencies in the North East. She has also worked as a freelance writer for PR agencies, helping companies like Dow Chemical work with disaster relief. Ms. Guide teaches Digital Marketing at the Small Business Development Center (SBDC), part of the University of Houston’s Bauer College of Business, HCC’s Center for Entrepreneurship,Lone Star College, Houston West Chamber of Commerce, Houston Northwest Chamber of Commerce and is often featured as on Fox26 as a technology expert.

Latest posts by Beth Guide (see all)

• SEO Content Strategy : Dissecting the Process - February 22, 2021
• Is your Digital Marketing ready for 2021 - February 15, 2021
• February 2021 Class Schedule - February 4, 2021