There are many things that can go wrong with a website. Penalties, bad webmaster, bad code, duplication and of course negative SEO. But what is wrong with the website and why is the website no longer ranking in Google. Many of it is self inflicted by simply choosing the wrong people to address the website. They break it. We fix it.
At SEO411 we are often called in by people that have had something go wrong with their website and now they are seeking answers. Here are some to the top reason we are called in to repair a damaged website:
#1 Penguins and Pandas aka a Google Penalty.
Since 2011 Google has launched a series of penalties aimed at reducing spam resulted in their listings. Whether it be thin content, or toxic links these have to be fixed and have to be fixed by someone that actually knows what they are doing. There are also manual actions that are associated with these penalties and should the site have a manual action the road to recovery Is that much harder, because it means that a human is reviewed and its not just an algorithmic penalty. In either case SEO411 can work to fix this issue.
#2 Rebrand Gone Wrong
In the life of every website, there is a needs to be rebranded, upgraded or change content platforms, however, there are very few companies that can handle doing this properly and maintain the SERPs on the site. In some cases an improper site flip has resulted in the total demise of the company because it was entire depending on rankings. In some cases, there is a 20-3o % loss of traffic. And in some cases when this is done wrong so the website loses so much that it can not be reclaimed. Its hard to sum up all the variable that can be part of the outflow of this, however, we often can identify the issues and work to get the site back on track.
#3 Bad Coding
We are seeing a trend towards bad coding. WordPress, if not used properly and loaded with bad plugins can cause this. Often web developers don’t think in terms of Search. They think how to get a job done quickly. So we often find bad code, inefficient or bloated code and then have to instruct how to fix it. Also this bad code may cause multiple duplicate pages, or title tags or many meta descriptions. On large sites this can mean exponentially large issues
#4 Technical SEO Issues
Issues with a website that are stem from Technical problems is very common. Yet, for as common the problem is, there are very few that actually understand those elements as well as how the marketing and SEO considerations of them. We are unique in the we actually own our recommended hosting company and can often fix or utilize the server to correct technical issues. Because the hardware is our own, we can address issues uniquely that other cloud based solutions can’t for various other reasons.
#5 Bad or Inadequate Web Designers
Unfortunately there are a lot of pretenders in this industry. WordPress has made it easy for people with a little technical knowledge to mimic those who actually understand. Some don’t even know what they don’t know. Often we find websites that have ad modules, improper interlinking, incorrect navigation with zero support for main pages and disconnected content.
When you take a ranking website and subject it to some or all of these issues the website will naturally tank and the webmaster is long down the road. SEO411 has cleaned up may a website that this type has had these type problems caused by at best inept web designers.
If you think your experiences any of these issues or you have simply had a drop in traffic that you don’t understand call SEO411 today to find out how we can help. We provide a free report to each inquiry we received. That may not identify all the issues but it will get you started on the road to recovery.