Understanding organic search engine optimization is essential for the future success of any business that plans on marketing using a website. One of the first steps to ensuring proper placement and get natural organic listings is to understand how SEO came about and how a website finds inclusion with search engines such as Google or Bing. Sometimes it is a fine line between acceptable and not-so-acceptable, but to insure good seo rankings, it is vital that a website follows the rules that are set by the search engines so that the site will not get blacklisted or banned.
How SEO Came About
SEO came about as a means by which website owners or operators worked to increase their visibility with search engines. There are often hundreds of thousands of websites wanting to get ranked highly because the better the ranking, the more potential there is for visitors. In the mid-90s, it became evident that there was the potential for folks to use some unscrupulous and dishonest ways to get ranked highly, and so the need arose for search engines to develop ways to figure out which websites were being honest and which websites were being dishonest.
The best way to figure out the popularity of websites became a set of algorithms that would scan each website through a “spider” to decide if the website met certain qualifications. As a result, organic search engine optimization was born.
Black Hat SEO VS White Hat
There are two popular terms when it comes to SEO: white hat and black hat. White hat is the term utilized for techniques used in SEO that would ensure long term results for the website, and black hat is the term utilized for techniques used in SEO that would eventually be discovered and deemed inappropriate, getting the website penalized or banned. Black Hat optimization can get you fast results but they are generally not lasting as well as running the risk of severe penalties by the search engine.
White Hat SEO ( What We Recommend!)
Organic search engine optimization is considered a white hat technique when applied properly. These natural results are ensuring that the website meets all the requirements necessary for a higher ranking and utilizing those regulations to their maximum potential.
White Hat SEO benefits
- Doing things the right way without fear of penalty
- No risk to your precious web property especially when it contains your brand name.
- Good long term results that will last for the life of the site.
While search engines do change the components that comprise the algorithms they use when you use what is deemed best practices your chances of taking a major ranking it are minimized and even if for some reason you get caught in a filter reversing it is much more viable then when black hat techniques are used often the web property is so damaged it will never recover!
Algorithms are always changing to stay one step ahead of those webmasters that would distort and use nefarious tactics to get black hat results. A webmaster that has utilized proper SEO techniques has nothing to worry about because the techniques used are not slipping through a loophole or exploiting a weakness. Instead, organic search engine optimization utilizes a series of methods to get natural results, making a website more appealing to those algorithms and spiders.
SEO generally starts with the coding behind the pages. By ensuring all the coding is properly formatted without shortcuts, the spiders can easily scan an entire website either following valid inner links or by finding a sitemap.
Organic search engine optimization is all about keeping it clean while getting positive results for the website. By avoiding exploits but meeting requirements, a website will appeal to both the spiders and real people wanting to find the service or product of that website. Natural results ensure the SEO is properly maintained while growing an audience base that will further the potential of any website.