If on your own you’ve researched and implemented some basic SEO on your website but have found the results to be more lackluster than you would like, it is time to look into what technical SEO is and why you should care. SEO in any form is better than nothing, but an SEO team can assist with utilizing technical SEO throughout your website to make it more attractive to search engines and users.
Technical SEO is a phrase used primarily by industry professionals to describe on-site elements that apply more to the server and to the coding of the page; what’s under the hood, if you will. But it can leave many small business owners wondering, “What is technical SEO? How should I implement it and why should I care?”
In the simplest of terms, technical SEO is the skilled preparation of a website that lends itself to increasing search visibility, specifically for crawling and indexing.
I see so many business owners that let themselves be intimidated by the phrase technical SEO. They shouldn’t be. It is primarily just a far more supped up version of SEO best practices that nicely complement what you are likely already using if you are reading this post. It is also one of the things web designers overlook and ultimately hamper how a website will rank.
Maybe think of it this way. SEO is a professional baseball team with talent and promise, but the statistical gurus who do the statistical number crunching that better position that same team to win- that is technical SEO. If you use both, well, you are more likely to hit a home run.
The three main components of technical SEO that deal almost entirely with websites are:
Let’s break them down one category at a time to get a better grasp of how they relate to technical SEO.
Some business owners do not yet have a website set up for their company. While it is a must for digital success in the twenty-first century, creating a website from the ground up under the guidance of an SEO professional who is also skilled at web design is the ultimate way to build a website because aesthetically it looks great but underneath, the code, and structure is assembled properly.
Of course, you likely already know that every website needs a domain name. And, because SEO411 is a full-service company we offer those services directly to our clients. Once you’ve selected a domain name, it is usually easily recognizable by people, but not search engines without some work. Additionally, you need to make sure you choose a domain that is a blend of keyword-rich but also brandable. So SEO411, LEDspot.com for LED Lighting or Webechristmas.com for Christmas Trees. These branded keywords go a long way to helping this.
So you have a general understanding of how a website is up, let’s talk about the three terms a developer may reference in building your website:
If you are reading these terms and are thinking they sound too technical, don’t give up. They help explain what technical SEO is and with the right explanation, you can better understand these terms, their role in technical SEO, and why you should care.
We already talked about how search engines don’t “read” your website as an internet user would, so let’s talk about how they do read it. One word, schema. Using schema enables a web page to tell a search engine about the kind of information that can be found on it.
Think of schema this way. If you are a person who has lots of stacks of papers piled high on your desk, you may or may not know where important documents are located but someone new to your office would not be able to decode your filing system. However, if the papers on your desk are sorted by categories into folders with corresponding names on them, chances are that an outsider would still be able to find the papers that they need upon entering your office. Schema can do for your website what file folders can do for the papers on your desk, organize it so that others can understand what kind of information you have where.
The way a technical SEO professional utilizes schema may allow a search engine to augment your search result listing with a rich snippet (a description of your web page) that can increase the odds of directing traffic to your web page.
We’ve already tackled how a website can be created with technical SEO to enhance their visibility with a search engine, but the flip side of that is how it can work for the audience on the other side of the screen, the user.
Here are what technical SEO best practices can do for an internet user:
Technical SEO can be overwhelming and complicated for a novice which is why most business owners decide to enlist the help of a reputable SEO team who is expertly trained in technical SEO and web design. There are very few SEO companies that are uniquely positioned to understand the full depth of technical SEO. So if you are considering an SEO company, inquire how they handle hosting and if their hosting company has experience in handling SEO this. Additionally, the same comments go for web designers. Just because they know how to add a title tag or can talk about keywords does not mean then can make a solid web site design that is technical sounds and the website rank. Just because it’s pretty doesn’t mean it will rank well or that it’s technically sound. There should be a balance between the two. It can’t be ugly and a link farm. It can’t be so beautiful that it’s a 20M homepage. Balance is key
Here are some things to consider before you sign with an SEO company:
Congratulations! If you read all the way through to the end of this post then you passed technical SEO 101. No more wondering about what is technical SEO and why you should care, now it’s time to pursue it. Go get it and watch what happens next.
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