Hiring a reputable SEO firm is often tackled with apprehension and uncertainty. There are numerous online resources that make unrealistic promises, and charge high prices for results that simply cannot be guaranteed. Results depend on a number of factors, and hiring the appropriate company for those results is the first step to insuring a better chance of success.
What should a person watch for when hiring an SEO firm?
Guaranteed results – The internet is an ever-changing algorithm of possibilities with the rules of engagement always changing. Any company that can guarantee fast, page one results is not being realistic. Positive results do happen, but those results take time. Once those results become evident, the results continue working for months or even years to come.
A professional SEO firm knows what it takes to get positive results, and while those results can be guaranteed, they do not happen overnight. In fact, the newer the website, the more time it takes to get those results based on a number of factors not within a company’s control.
Thousands of instant backlinks – Many search engine optimization specialists will promise thousands of instant backlinks, for a fee. Beware of anyone promising thousands of backlinks in a single day or week. A newly created website that has a multitude of backlinks in one day can be penalized by the search engines. In addition, all backlinks should be targeted specifically to meet the need of the website. Search engines will spider a website. If one day there are a few external links coming in and then the next day there are thousands of links coming in, the search engine spider may think that the website is spamming or utilizing poor methods for getting the links.Search engines want a website that grows gradually getting real visitors and links.
Copied content – Content is the bread and butter of any website. It is showing search engines and visitors that the website is real, and is trying to attract real people. Search engines know when bad written content is used on a website. Good content is unique, well-written, free of errors, and written for people not search engines. The content utilizes a specific set of keywords and key phrases scattered throughout the content. A reputable SEO firm knows how to get that necessary written content whether for blogging or webpage content. Even email marketing campaigns and online brochures need to be written specifically to attract the customer while attracting the search engines.
Reasonable prices – There is a vast difference in price when looking for a professional company capable of search engine optimization. There are low prices and there are high prices, and most websites need a company providing a price somewhere in between. Sometimes, as the saying goes “you get what you pay for” and often, paying more means paying for the expertise of the company. When the time comes to increase the online visibility of a company, turning to a good SEO firm is a must. However, be weary of guaranteed fast results that can do more harm than good.