There are reputable search engine optimization teams and then there is the black hat SEO. Much like in the days of western movies, the good guys wore white hats and the bad guys wore black hats.
Reputation management through organic search engine optimization is the best way to teach, share, and build relationships that will hopefully be profitable for both the business and the customer for a long time to come.
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There are numerous online marketing companies offering bigger, better results at extremely low, often unrealistic prices. It is rare for any business to develop a website, and instantly start making revenue for the investor.
